Beyond the open day: Gen z, data laws, and brand with Matt McDonald, Senior Marketing Lead at the University of Huddersfield.

About this episode

James speaks to Matt about the complexities of marketing in higher education, particularly for Gen Z.

In one of the first marketingSHOWCASE podcasts of 2026, James speaks to Matt about marketing and undergraduate recruitment within the school of computing and engineering. Matt told James that there is a lot more to deal with than people think when marketing in higher education, including stakeholder management, event planning and campaign planning. ...and how authenticity is the way to market to Gen Z! Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Sheffield, February 2026

People in this episode

Host: James Marriott

Guest: Matt McDonald

Topics covered

• Gen Z marketing
• higher education
• undergraduate recruitment
• stakeholder management
• event planning
• campaign planning
• authenticity in marketing

Keywords

• Gen Z
• marketing
• higher education
• recruitment
• authenticity
• stakeholder management
• event planning

Mentioned in this episode

Organizations: University of Huddersfield, marketingSHOWCASE, Sound Media

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