The impact of an external environment on marketing, with Cheska Hardie, Radio.co
About this episode
Cheska Hardie discusses the impact of external factors on marketing strategies with host James Marriott.
Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive forces within an industry - can help to form a complete scan of the world around your business, allowing your marketing team to create flexible and robust strategies. Cheska speaks to James about the strategies and applications for marketing... And of course they discuss AI! Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Manchester, December 2025
People in this episode
Host: James Marriott
Guest: Cheska Hardie
Topics covered
- PESTLE analysis
- Porter's 5 Forces
- marketing strategies
- AI in marketing
- business environment
Keywords
- marketing
- PESTLE analysis
- Porter's 5 Forces
- AI
- business strategy
Mentioned in this episode
Organizations: Radio.co, Sound Media
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