The challenge of strategic evolution & scaling, with Alex Hodgson, Marketing Manager at One2Call
About this episode
Alex Hodgson discusses the challenges of strategic evolution and scaling in marketing.
In one of the first marketingSHOWCASE podcasts of 2026, Alex speaks to James about the importance of 'always being on' digitally, the growth of the business and redefining their messaging with their marketing. He spoke about having a few years away and how many aspects needed to change on his return. And how he took time to implement all the different layers marketing managers always need and want to achieve - starting his marketing strategy from scratch and working with an agency. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Sheffield, February 2026
People in this episode
Host: James
Guest: Alex Hodgson
Topics covered
- strategic evolution
- digital marketing
- business growth
- messaging
- marketing strategy
Keywords
- digital marketing
- business growth
- marketing strategy
- messaging
- One2Call
Mentioned in this episode
Organizations: One2Call, marketingSHOWCASE, Sound Media
Places: Sheffield
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