About this episode

Jordan Yates discusses the importance of branding in a competitive marketplace and how to create a memorable brand.

In a marketplace where everyone’s shouting, most brands stand around and look, sound and even act the same. Jordan joins James to dig into why brand is no longer a “nice-to-have” - it’s the difference between being remembered or ignored. They explore what separates standout brands from forgettable ones, the costly mistakes companies make when they get it wrong, and how to build a brand that cuts through from day one - whether you’re B2B, B2C, or somewhere in between. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Manchester, December 2025

People in this episode

Host: James Marriott

Guest: Jordan Yates

Topics covered

• branding
• marketing strategies
• B2B marketing
• B2C marketing
• brand differentiation
• business mistakes

Keywords

• branding
• standout brands
• marketing mistakes
• B2B
• B2C
• brand identity
• business strategy

Mentioned in this episode

Organizations: Studio Antigravity, marketingSHOWCASE, Sound Media

Places: Manchester

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