Staying resilient in a busy marketing world with Laura Donnelly, Head of Marketing, London Northwestern and West Midlands Railways

About this episode

Laura Donnelly discusses the importance of resilience in marketing amidst constant change and challenges.

Our last podcast guest at marketingSHOWCASE Birmingham was Laura Donnelly. She spoke to James about the importance of resilience in marketing. Sometimes its difficult to adapt in marketing, especially in a small team. Not only do you have to to adapt to constant change, keep up with new trends, you also have to recover from unexpected setbacks, always be relevant and mentally available! Laura spoke to James about the highs, lows and strategies for staying resilient in marketing. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Birmingham, November 2025

People in this episode

Host: James Marriott

Guest: Laura Donnelly

Topics covered

• resilience in marketing
• adapting to change
• marketing strategies
• small team dynamics
• mental availability

Keywords

• resilience
• marketing
• adaptation
• trends
• setbacks
• strategies
• small teams

Mentioned in this episode

Organizations: London Northwestern and West Midlands Railways, marketingSHOWCASE, Sound Media

Places: Birmingham

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