Staying resilient in a busy marketing world with Laura Donnelly, Head of Marketing, London Northwestern and West Midlands Railways
About this episode
Laura Donnelly discusses the importance of resilience in marketing amidst constant change and challenges.
Our last podcast guest at marketingSHOWCASE Birmingham was Laura Donnelly. She spoke to James about the importance of resilience in marketing. Sometimes its difficult to adapt in marketing, especially in a small team. Not only do you have to to adapt to constant change, keep up with new trends, you also have to recover from unexpected setbacks, always be relevant and mentally available! Laura spoke to James about the highs, lows and strategies for staying resilient in marketing. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Birmingham, November 2025
People in this episode
Host: James Marriott
Guest: Laura Donnelly
Topics covered
- resilience in marketing
- adapting to change
- marketing strategies
- small team dynamics
- mental availability
Keywords
- resilience
- marketing
- adaptation
- trends
- setbacks
- strategies
- small teams
Mentioned in this episode
Organizations: London Northwestern and West Midlands Railways, marketingSHOWCASE, Sound Media
Places: Birmingham
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