Will DOOH have more media spend than static billboards?

About this episode

Alex Weinberger discusses the future of digital out-of-home advertising and its impact on media spend compared to static billboards.

Digital out-of-home spend will surpass static billboards within five years. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed outdoor advertising into a measurable, targetable channel. The discussion covers real-time bidding for screen selection across venues from gyms to airports, attribution methods including foot traffic tracking and brand lift studies, and creative strategies that maximize the four-second attention window with bold visuals and minimal text. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guest: Alex Weinberger

Topics covered

• Digital Out-of-Home
• Programmatic Buying
• Outdoor Advertising
• Attribution Methods
• Creative Strategies

Keywords

• DOOH
• media spend
• static billboards
• programmatic buying
• outdoor advertising
• real-time bidding
• foot traffic tracking
• brand lift studies

Mentioned in this episode

Organizations: AdRoll

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