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On the show
From 15 epsHosts
Recent guests
Recent episodes
Are B2B and B2C eCommerce Becoming One in the Same?
Jun 26, 2026
24m 21s
Getting Your Catalog Data Under Control
Jun 19, 2026
21m 37s
Who will your next hire be?
Jun 12, 2026
22m 52s
Are AI Token Costs Getting Out of Control
Jun 5, 2026
22m 30s
Maximizing the Tech Investments You've Already Made
May 29, 2026
23m 18s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/26/26 | ![]() Are B2B and B2C eCommerce Becoming One in the Same? | This week, Andy and Brian talk about the convergence of B2B and B2C eCommerce. When they look at what customers of each type expect - and the way that B2B companies (and B2C) have responded to those needs, they wonder whether they're 2 different worlds anymore. And they announce that Master B2B has partnered with Shoptalk Fall to bring B2B programming to the B2C-focused event. For more information visit Shoptalk Fall's website. | 24m 21s | ||||||
| 6/19/26 | ![]() Getting Your Catalog Data Under Control | This week...TWO special guest stars on the pod (well, one special guest star and one other Master B2B person stepping in for Andy while he's out). Elastic Path CEO Bryan House joins Brian and Master B2B's Jared Blank to talk about getting a grip on your product data. We chat about where to start, who needs to lead product data initiatives, and why homegrown systems may actually set you up for success (sometimes). | 21m 37s | ||||||
| 6/12/26 | ![]() Who will your next hire be?✨ | hiringB2B+3 | — | B2BAI technology | — | hiringB2B+4 | — | 22m 52s | |
| 6/5/26 | ![]() Are AI Token Costs Getting Out of Control✨ | AI token costsCFO spending+3 | — | Claude | — | AItoken costs+4 | — | 22m 30s | |
| 5/29/26 | ![]() Maximizing the Tech Investments You've Already Made✨ | SaaS usagetech spending+3 | Dale Edman | Lipton Teas and InfusionsGartner | — | SaaS licensestech investments+3 | — | 23m 18s | |
| 5/22/26 | ![]() Webcast: The End of Channel Dependence✨ | B2B ecommercechannel dependence+3 | Graham Lubie | Cadent CommerceAmazon+1 | — | channel dependenceB2B ecommerce+5 | — | 28m 30s | |
| 5/15/26 | ![]() What Can B2B Learn from B2C Merchandising?✨ | B2B merchandisingB2C practices+3 | Denise Foley | ULE Group | — | B2BB2C+5 | — | 27m 17s | |
| 5/8/26 | ![]() A Report from 2 Fields: Chicago and Manchester✨ | B2B eventsAI in business+3 | Jared | B2B OnlineIR B2B eComm Conference | ChicagoManchester+1 | B2B OnlineIR B2B eComm Conference+5 | — | 24m 46s | |
| 5/1/26 | ![]() Announcing Bot 2 Bot, Andy's New Book!✨ | AI in B2BB2B commerce+3 | Andy | AmazonBot 2 Bot: The New Future of B2B Commerce | — | AIB2B+6 | — | 27m 01s | |
| 4/24/26 | ![]() Should B2B companies own their own marketplaces?✨ | B2B marketplacescompany ownership+3 | — | — | — | B2Bmarketplaces+5 | — | 23m 50s | |
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| 4/17/26 | ![]() The Most Overhyped (and Underhyped) Ideas in B2B eCommerce✨ | B2B eCommerceAI+3 | Jared Blank | AIalternative payment methods+3 | — | B2BeCommerce+6 | — | 24m 08s | |
| 4/10/26 | ![]() Has AI Changed What You Need from Your System Integrator?✨ | AIsystem integrators+3 | Chris Germann | Master B2B | — | AIsystem integrator+4 | — | 24m 41s | |
| 4/3/26 | ![]() Where will B2B eCommerce execs spend their next dollar (2026 edition)✨ | B2B eCommercebudget allocation+3 | — | Master B2B | — | B2BeCommerce+4 | — | 24m 25s | |
| 3/27/26 | ![]() Shoptalk 2026: A Report from the Field✨ | eCommerceB2B+3 | — | Shoptalk | Las Vegas | ShoptalkeCommerce+5 | — | 28m 38s | |
| 3/20/26 | ![]() Is AI Making Us More Productive or Just Creating More Work?✨ | AI productivitywork tools+3 | — | — | — | AIproductivity+3 | — | 26m 13s | |
| 3/13/26 | ![]() A Recap of the 2026 Master B2B Mindshare Summit✨ | B2B marketingMindshare Summit+4 | — | — | Chicago | B2BMindshare Summit+3 | — | 24m 38s | |
| 3/6/26 | ![]() Turning Your Data Into Dollars with Ntara's Andy Didyk✨ | data utilizationproduct data+4 | Andy Didyk | NtaraMaster B2B | — | dataproduct data+5 | — | 24m 44s | |
| 2/27/26 | ![]() Is AI More about Making Money or Saving Money? | On the Friday 15, Andy & Brian talk to Optimizely's Trevor Pope about whether practitioners should think about AI initiatives in terms of their impact on costs or their impact on revenue. (You might be surprised to hear that it can be both...) Master B2B Summit Master B2B Forum | 24m 39s | ||||||
| 2/20/26 | ![]() Measuring the ROI of AI with guest Howard Blumenthal | Andy and Brian are joined by eCommerce expert Howard Blumenthal to talk about how companies should think about the value of their AI initiatives. Howard lays out a useful set of questions for preparing for new AI projects: Are we looking at the right workflows for AI? Are we measuring the right things? Is our data ready? Do we have a governance plan? Plus, learn how B2B eCommerce leaders are approaching the 4 hottest AI categories. Learn more about the Master B2B Mindshare Summit | 25m 22s | ||||||
| 2/13/26 | ![]() IT vs eCommerce: Can't we all just get along? | Andy and Brian are joined by Andy Goodfellow, SVP and Chief Technology Officer at Zoro, to discuss why there has historically been friction between the IT departments and eCommerce teams at so many companies. Goodfellow shares how Zoro turned this dynamic on its head by aligning everyone on a singular goal - creating value for the end customer. Plus, he gives some great advice about not confusing internal stakeholders with external customers. Join the Master B2B Forum Sign up for the Master B2B Summit | 23m 27s | ||||||
| 2/6/26 | ![]() Moving from SEO to Master AEO | Andy and Brian talk with Rob Howl, the Vice President of Digital Products and Experience at HVAC parts distributor mSupply about how the company is approaching building out Answer Engine Optimization capabilities. Rob discussed the framework called EAT - Expertise, Authoritativeness and Trustworthiness - and using that to guide how the company thinks about changing its approach to product information and landing pages. As he told Andy & Brian - "Your AEO strategy is only as good as your product data." We'll be discussing AEO strategies at the Master B2B Mindshare Summit on March 10 and 11 in Chicago. | 26m 00s | ||||||
| 1/30/26 | ![]() How can companies build trust when AI has the ability to undermine it? | Building trust with your customers was difficult before AI began hallucinating information about your products. So how can companies overcome that challenge? It comes down to transparency, consistency and honesty. Andy and Brian discuss best practices for bringing those traits to your organization. | 24m 17s | ||||||
| 1/23/26 | ![]() Is AI Becoming an Oligopoly? The $3 Trillion Battle for B2B Commerce | Is AI becoming an oligopoly? Apple just paid Google $1 BILLION for AI technology, admitting Apple Intelligence failed. This changes everything for B2B commerce. In this episode of Master B2B Friday 15, Brian Beck and Andy Hoar break down the emerging AI oligopoly and what it means for B2B e-commerce leaders. KEY TOPICS COVERED: Apple's $1B deal with Google for Gemini AI (and why it matters) The Protocol Wars: OpenAI's ACP vs. Google's Universal Commerce Protocol Why only 3-5 foundation AI models will survive The $3 trillion infrastructure investment battle How ChatGPT (68% market share) and Google Gemini (18%) dominate Market share shifts: Traditional Google search (78%) vs. ChatGPT queries (17%) What B2B companies must do NOW to prepare for AEO (AI Engine Optimization) Why B2B may have an advantage over B2C in the AI era | 23m 03s | ||||||
| 1/16/26 | ![]() Has AI Re-Written the Hiring Process in eCommerce? | We're joined by Kevin Stone, Senior Vice President of Technology & Procurement at Motion Industries, to talk about how AI has changed the hiring process. While it's gotten way easier to create the perfect resume when applying for a job, it's gotten equally more challenging for hiring managers to figure out whether what's on a resume actually represents a candidate's experience. Kevin walks us through how he vets candidates and what he's learned about hiring in this new era. Notes:Master B2B Mindshare Summit Master B2B Forum | 22m 06s | ||||||
| 1/9/26 | ![]() What a digitally enabled sales team looks like | Andy and Brian are joined by Adrienne Hartman, EVP of Marketing at Safety & Regulatory Compliance company JJ Keller, to discuss how to align your sales and marketing teams, and what tools they need to ensure this alignment is a success. | 23m 06s | ||||||
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