Master The Media

Are you waiting for the right brand to finally notice you? Amy Gorin is here with a loving push to stop waiting and start taking action. In this short and honest episode, Amy shares the brand partnership advice she wishes more healthcare professionals would hear. She talks about reaching out first, letting go of perfect timing, and charging in a way that respects your training and experience. Amy also reminds you that your credentials matter, your work has value, and people need to hear about...

What happens when a physician turns her own health journey into a mission to help others feel seen, informed, and supported? In this episode, Dr. Kara Wada shares how her Sjögren’s diagnosis changed the course of her career, leading her from academic medicine to building the Immune Confident Institute and a growing media presence. She opens up about using lifestyle medicine, education, and brand partnerships to reach more people with complex chronic conditions. Kara also talks about working w...

What if getting brand partnerships worked a lot like dating? In this episode, Amy Gorin shares five simple ways creators can build better brand relationships by thinking more like a real person and less like a sales pitch. She explains why outreach is a numbers game, why small talk matters, and why you should not rush into pricing before you are ready. Amy also talks about staying focused instead of chasing too many competing brands at once, and how to pitch ideas that match a brand’s real go...

Want to know why some health professionals land paid brand deals while others never hear back? In this episode, Amy Gorin breaks down the three clear steps that can help dietitians and other healthcare professionals land their first or next paid brand partnership. She explains why waiting for brands to find you is not the best plan, how to connect with the right decision-maker, and why your expertise is worth far more than a basic influencer rate. Amy also shares how to pitch in a way that so...

What if the fear you feel before speaking is actually the fuel that could make you unforgettable? In this episode, Amy Gorin sits down with executive coach Dr. Kevin Mays to talk about the real reason so many experts hold back. From Kevin’s college speech meltdown to leading boardrooms and keynotes for thousands, he shares how giving himself permission to “be the fool” changed everything. Together, they unpack imposter syndrome, perfectionism, and the pressure to appear polished. You’ll learn...

Are you keeping the wrong secrets? In this episode, Amy Gorin shares five things people always say you should never talk about and offers her honest take on each. From income and brand partnerships to personal stories, age, safety on social media, and even politics, Amy keeps it real. She talks about how sharing the right details can build trust, help you land paid partnerships, and make you more relatable. At the same time, she explains where to draw the line to protect your privacy and your...

Do you ever feel like you're doing all the things, but still not getting where you want to be in your media career? In this episode of Master the Media, Amy Gorin shares four sneaky habits that can hold back even the smartest, most talented health professionals. She opens up with real stories, from helping a client finally say her dream income out loud to juggling a baby, a launch, sick pets, and still squeezing in acupuncture and a foot massage. Amy’s honest, funny, and heartfelt take remind...

Can you really grow a media and brand partnership business without living in a big city, or even in the U.S.? In this episode, Amy sits down with Melissa Boufounos, a certified holistic nutritionist, mom, and Master the Media coach, who shares how she’s made over $80K in media and brand deals, all while raising her son and living in a small town in Canada. Melissa opens up about how she combined her journalism background with her passion for nutrition, what it's really like to juggle work and...

Did you know that brands could be using your name, photo, and video without paying you for it? In this episode, Amy breaks down what “name and likeness” really means and when you should be getting paid for it (spoiler: most of the time!). She walks you through real-life examples with actual numbers, so you know how to confidently quote your worth. Amy also shares when it does make sense to let media use your name and likeness for free, and how that exposure can still open doors to big brand d...

How do you build a media career that actually feels true to you? In this heartwarming and inspiring episode, Amy sits down with Ellie Krieger to talk about her journey from nutrition student and part-time model to trusted media dietitian, cookbook author, and public TV host. Ellie shares how she stayed true to her values through every twist, turned down sponsorships that didn’t feel right, and why being “an overnight success” took her 10 years. Amy brings her signature warmth and curiosity to...

Ever wonder how people actually do it all? In this episode, Amy gets real about what life looks like as a new mom and business owner. She shares the simple systems that help her stay on top of work, show up for her daughter, and take care of herself, all without feeling like she’s losing her mind. Amy walks through how she uses Google Calendar to keep her family organized, why she still makes time for things like acupuncture and massages, and how being honest with herself and her partner help...

Feeling lost in the world of SEO, AI, and backlinks? You’re not alone, and you don’t need to have it all figured out to make real progress. In this fun and super helpful chat, Amy sits down with longtime friend and SEO pro Erica Julson to break down what’s actually working right now to get noticed online. Whether you’re brand new to creating a website or you’ve had a blog for years, Erica explains how to build trust with Google, grow your authority, and use media features (even without a link...

In this episode of Master the Media, I’m sitting down with my friend and fellow dietitian Chrissy Carroll to talk about something that’s on everyone’s mind: AI. What’s it really doing to our media landscape, and how does it affect things like blog traffic, media features, and getting found online? Chrissy’s been in the blogging and digital space for over a decade, and she breaks down what’s changing with Google search (hello, AI answers stealing clicks), how media mentions still matter, and h...