Master Your Marketing

How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search Ash interviews a small business PR coach Gloria Chao about how AI tools like ChatGPT and Perplexity are changing discovery and purchasing, with AI search taking traffic from traditional platforms and enabling in-app checkout via integrations with Shopify, Etsy, PayPal, Amazon, and Walmart. Gloria argues that AI recommends brands based on third-party trust signals especially earned media such as gift guides, magazines, podcasts, and product reviews rather than popularity or ad spend, making PR crucial for being "chosen," not just seen. She explains that Perplexity can quickly scrape real-time trends, generate timely pitch angles, and even suggest outlets to contact, helping founders DIY PR without agencies. Examples include founders gaining many features, a Today Show mention boosting AI visibility, and podcast appearances driving Gloria's own rankings. She offers a free AI masterclass and an Instagram DM freebie. www.instagram.com/gloriachoupr https://www.gloriachoupr.com/masterclass 00:00 AI Search Wake Up Call 02:24 Meet Gloria Chao 04:23 Why AI Changes Buying 06:56 PR Trust Signals Win 09:34 PR Over Social Proof 12:05 Seasonal Pitch Angles 17:27 Perplexity PR Workflow 20:21 Finding Journalists DIY 23:52 GEO And The Future 27:06 Wrap Up And Resources

In this episode, host Ashley Boston breaks down OpenAI's recent announcement that ChatGPT is beginning to test ads in the US - and why this could be a major shift for advertisers and business owners. Ashley explores how ChatGPT's move into advertising mirrors the early evolution of platforms like Google, Facebook, and TikTok, and why this moment could represent a powerful first-mover opportunity. She dives into what makes ChatGPT ads different, including high user intent, contextual targeting, and conversational interactivity, and why this format could change how people discover brands online. The episode also covers what businesses should be doing now to prepare — from optimising websites and SEO for AI-driven discovery, to understanding how this new ad platform may fit alongside existing channels like Meta ads. Ashley also shares insights from Smart Marketer, and touches on other emerging ad platforms such as AppLovin, highlighting the broader shift happening across digital advertising. If you're a business owner, marketer, or advertiser, this episode will help you understand what's coming - and how to get ahead of it. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Join waitlist The Conversion Club Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/ Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

In today's episode, I'm joined by Jade, founder of Wild Body – a low-tox, size-inclusive activewear brand born from one of the most terrifying seasons of her life. At just 33, a non-drinker, non-smoker and mum of four who was at CrossFit 5–6 times a week, Jade was unexpectedly diagnosed with kidney cancer after a "routine" blood test ahead of trying for baby number five. What followed was major surgery, the removal of her kidney, and a complete re-evaluation of what she was putting in and on her body. We talk about how that experience led her to question the toxicity of everyday activewear, why she couldn't find anything on the market that matched her standards, and how that frustration snowballed into creating Wild Body — a purpose-led, size-inclusive brand that's already building a deeply engaged community from day one. In This Episode, We Chat About: The moment everything changed How a simple pre-pregnancy blood test on Christmas Eve led to an ultrasound, an emergency CT scan and a shock kidney cancer diagnosis as a 33-year-old mum of four. Life after a radical nephrectomy What it was really like preparing for and recovering from major surgery, navigating fear as a parent, and processing her dad's previous cancer journey alongside her own. From "health-conscious" to low-tox obsessed How Jade moved from already being active and health-focused into a deeper audit of food, drinks, home products and clothing – including the activewear she was living in 99% of the time. The gap she couldn't unsee in the activewear market Why most "eco" or "bamboo" activewear options didn't cut it once she dug into how fabrics are actually made, and how that research led to the first spark of Wild Body. Building truly size-inclusive activewear (not just saying it) The reality of: Custom size charts (instead of a size 8 stretching to an 18) Designing squat-proof pieces for all sizes, not just a size 6 model Stocking 10 sizes as a startup and pushing back when manufacturers and designers told her it would "eat her margins". Bringing people along for the journey (before she even had product) How she: Started posting about Wild Body months before launch Took her audience behind the scenes to China, fabric selection and failed samples Used vulnerability, education and storytelling instead of just "here's the product, buy now". Turning followers into a warm, ready-to-buy email list The simple early-access + email waitlist approach she used so that when launch day came, people weren't just "aware" – they were invested. Launch day feels (and what actually happened) The nerves, the "no one's going to buy" thoughts, the first cha-chings coming through, and what it meant for her kids and husband to see months of hard work pay off in real time. Community, not just commerce The recurring content pillars that now shape Wild Body's brand: "I got cancer at 33 and learnt this…" – weekly educational posts to empower others, not just sell leggings. Appreciation Mondays – encouraging people to thank and acknowledge those who showed up for them in hard moments. Giving back: why $2 from every order goes directly to Love Your Sister and precision cancer research. Marketing lessons from a first-time founder What Jade has learnt about: The different vibes between Instagram vs TikTok Showing up daily with organic content Navigating the world of Meta ads (and why agencies are obsessed with the volume of organic content she's already creating). Trusting your own vision (even when others don't see it yet) From choosing unexpected brand colours and a lavender farm photoshoot, to ignoring "it won't work" on sizing — how Jade is learning to back herself and build a brand that feels like her, not a copy-paste of everyone else. Links & Resources Connect with Jade & Wild Body Visit Wild Body Follow Wild Body Charity Mentioned Love Your Sister – precision cancer research: https://www.loveyoursister.org/

Sometimes the best thing you can do for your business… is slow down. In this episode, I open up about the season of pressing pause — after a launch that didn't go to plan — and what it taught me about simplicity, alignment, and reimagining what success really looks like. From navigating motherhood and loss to rethinking my offers and reigniting ideas I'd tucked away for years, this chat is an honest look at what happens when you stop trying to "do it all" and start creating space for what truly lights you up. If you've ever felt like you're juggling too much, questioning your next move, or wondering what's next for your business… this one's for you. ✨ Listen in for: • Lessons from a launch that flopped — and why that's okay • How creating space can spark your best ideas • What simplicity and alignment look like in real life • The reminder that you don't have to wait for the "new year" to start again If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

If you've ever hit a new goal (or even thought about setting one) and suddenly started doubting whether you're "good enough" or "qualified enough", you're not alone. In this episode, I'm joined by mindset coach and #1 best-selling author Christine Corcoran to chat all things impostor syndrome and how to stop it from running the show. Christine's helped hundreds of women in business rewire the way they think, sell and show up — and today she's breaking down why impostor syndrome keeps coming back even as you grow (and why that's actually a good thing). We're diving into: How impostor syndrome actually protects you, and why it's time to stop fearing it Why high-achieving women feel it the most Practical ways to shift your mindset and show up even when you're doubting yourself The power of using fear as a growth tool Why your inner critic is not the truth (and what to do instead) We also chat about Christine's #1 best-selling book Turn Impostor Syndrome Into Your Superpower — a must-read if you're ready to stop second-guessing and start owning your brilliance. Whether you're just getting started or you've been in business for years, this one will give you the mindset refresh you didn't know you needed. Links & Resources: Find Christine on Instagram: @christinecorcoran_coach Grab her best-selling book: Turn Impostor Syndrome Into Your Superpower (Amazon, Booktopia & more) Learn more at: christinecorcoran.com.au

Big changes are coming to Meta Ads, and if you're running campaigns on Facebook and Instagram, you need to pay attention. In this episode of Master Your Marketing, we break down the shift towards AI-driven automation with Advantage Audiences and Advantage+ Shopping. Meta is phasing out manual targeting in favor of smarter, more dynamic audience expansion, leaving advertisers with less control but more optimization potential. We'll cover: ✅ What Advantage Audiences are and how they work ✅ The latest updates and what's changing in Meta's ad targeting ✅ How Advantage+ Shopping campaigns can streamline your e-commerce strategy ✅ Best practices to maximize results while trusting Meta's AI ✅ Who benefits the most—and who needs to rethink their approach Whether you're an e-commerce brand, a small business, or a performance marketer, these updates could impact how you run ads. Tune in to stay ahead of the curve and make the most of Meta's AI-powered advertising shift. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

In this podcast interview, Ashley and Jessie discuss Jessie's inspiring journey. Jessie the owner of EverCircle advocates for sustainability and community-driven change, weaving these core values into every project she undertakes. With over 20 years experience in sales and a deep commitment to the circular economy, Jessie has made a significant impact through her work with businesses and not-for-profits alike. Key takeaways: How her first business lead to burnout Transitioning from service-based business to product based business From re-usable coffee cups to creating the world's first truly sustainable hair ties How Jessie is now supporting businesses with her Circular Economy Assessment to become more sustainable Instagram: https://www.instagram.com/ecoocean.living/ Link to assessment tool - https://ecooceanhair.com.au/pages/circulareconomyassessment Contact is this email - jessie@evercircle.au

Inside this episode, I interview Alice, the owner and founder of Personail. Personail is an online nail wrap company based in Sydney, Australia. Persoanil was started by Alice, a lover of cool designs, great nails and all things nail art. Alice became tired of waiting for the polish to dry and set out to look for a faster, better, more efficient way to get great nails. Each and every single one of their nail art designs are created and designed by Alice along with illustrators around the world for limited edition collaborations. I met Alice 7 years ago at The Grounds of Alexandria markets and am a big lover of Personail. Key Takeaways from the episode: Starting out at local markets Sourcing manufacturers Building a community Using upsells & bundles Opening a shop front Receive $10 off your first order: https://www.personail.com/ Follow Instagram: https://www.instagram.com/itspersonail/ If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news Follow me on Instagram: https://www.instagram.com/ashleybostonhq/ Check out episodes: https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Meaghan Jean Smith is a Money Mindset & Life Coach for women and creator & host of the Money Mindful podcast. She helps you change your relationship with money and yourself, so you can create your unique money & life goals and live a glorious, magnificent, delicious, awesome life. And... Love being you. She is the creator & host of the Money Mindful podcast, with over 100,000 downloads! The podcast helps women all over the globe transform their relationship with money and themselves so they can reach their money goals and feel amazing. She works exclusively and privately with women in her 1:1 coaching program. She is certified through The Life Coach School and has coached clients in Australia, Canada, the US and Europe. Meaghan lives in Port Macquarie, Australia with her partner, two daughters and whippet. In her natural habitat she can usually be found hiking, horse riding, running or hanging at the beach with her family. Website: Meaghanjsmith.au Instagram: @meaghanjsmith Facebook: @moneymindfulpodcast

Are you planning on running an End of Financial Year sale? I've been seeing Facebook™ and Instagram™ ads popping up in my feed and what I am seeing are a lot of mistakes been made, I wanted to share with you some key strategies to implement into your marketing to maximise your sales and return on paid ads. Key episode takeaways: Set a date for your sale & promote it on social media Build your email list Choose the type of offer you will promote Focus on running paid ads to your warm audience Schedule your ads in advance The ads should reflect the products on sale and link directly to the product page Abandoned cart ads to capture your add to carts Want to learn more about how to create a paid Facebook™ ad strategy for your business? Join Traffic Ads Mastery. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Welcome to Master Your Marketing Podcast. I am so excited to be relaunching the Podcast with a brand-new name. I'm excited to be sharing more about online marketing strategies with you rather than just focusing on paid Facebook™ ads. I've been lucky to of worked with a range of different businesses, and I'm excited to share that knowledge with you. Enjoy these conversations about different marketing strategies that you can implement and feel inspired by for your business. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Welcome to the first episode for 2023. We have just got back from 12 days spent in New Zealand travelling and enjoying switching off. I feel refreshed and excited to be back! I share with you how I like to start my year and why I'm committing to starting it this way in the future. I share how I set my goals and my intentions for the year ahead as well as why I choose a word to focus on for the 12 months. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Join Impact Ad Academy Waitlist: httphttps://www.ashleybostonhq.com/impactacademywaitlist Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on Iiunes!

This is founder Amy, 27 years young. Having relocated to Geelong from Wagga Wagga, NSW mid-2019 she has been working in the creative industry full time since. With both Amy Lee Carlon Photography and Harvest Creative Hub we are now able to offer a range of services with photography being our first true love, Amy believes every image has a story and is worth sharing! Amy has a passion for capturing unique and candid moments. Creating content in all forms that bring your business and memories to life! Amy enjoys meeting and connecting with new people making them feel as comfortable as possible during the creative process. Amy has a Bachelor in Creative Arts and Design majoring in Photography and has completed a Graduate Certificate in Marketing. Having worked as a Social Media Officer for her university she understands the importance of creative services and the impact they can have on your business. Amy is here to take your photos as well as project manage your creative projects and find you the best subcontractor for the job within our team or by further outsourcing to meet your needs! Podcast referenced: Lady without Limits https://www.harvestcreativehub.com/ Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web:https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!