Mastering Sales and Negotiations
Mastering Sales and Negotiations is a podcast designed for ambitious business professionals where we explore world-renowned methodologies to uncover valuable lessons for sales professionals and learn how you can achieve ...
Insights from recent episode analysis
On the show
- Casper Guldager2 eps
- Emma Pacey2 eps
- Mike Pritchett2 eps
Also: Rebecca Bromwich, Martin Couzins, Robin Hoyle
Audience Interest
Podcast Focus
Publishing Consistency
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on 1 signal.
Built from
By chart position
- 🇺🇸United States · BusinessHOME#1556.3K to 33K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
6.3K to 33K🎙 Monthly cadence·26 episodes·Last published 2d ago - Monthly Reach
Unique listeners across all episodes (30 days)
7.0K to 37K🇺🇸100% - Active Followers
Loyal subscribers who consistently listen
2.8K to 15K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/19/26 | Learning more from lost deals | Great sales teams still lose opportunities they expected to win, but those losses can offer some of the most valuable lessons. In this Quick Win episode, we revisit the key takeaways from our conversation with Anna Betts, Head of Business Development & Sales Enablement at JLL. We'll explore why organisations should examine lost deals as closely as successful ones, how earlier client engagement can improve the chances of success and why sales performance depends on more than technology or ... | 9m 35s | ||||||
| 10/16/26 | Why great sales teams lose deals they should have won | Welcome back to the Mastering Sales & Negotiations podcast. Anna Betts joins us this week to share what she has built over 22 years in professional services, including more than 15 years at PwC and her current role as Head of Business Development & Sales Enablement at Jones Lang LaSalle (JLL). Drawing on experience across marketing, pursuits and proposals, business development and account management, she explains what stronger sales teams do differently. A strong team, a well-prepared... | 49m 47s | ||||||
| 9/23/26 | Quick win – Making every exhibition conversation count | Exhibitions create a rare opportunity to engage prospective customers face-to-face, but many teams fail to make the most of those interactions. In this Quick Win episode, hosts Rachel Massey and Robin Hoyle revisit some of the key lessons from their conversation with Tracy Shah, exploring what sales teams can do to improve their performance before, during and after an event. Together, they discuss why preparation matters, how asking the right questions can lead to better conversations, and th... | 9m 26s | ||||||
| 9/16/26 | Turning exhibitions into sales opportunities | Welcome back to the Mastering Sales & Negotiations podcast. This week, we're joined by Tracy Shah, Joint Managing Director at Venture Marketing Group. Having spent decades working across exhibitions, conferences and events, Tracy has seen first-hand what separates organisations that generate meaningful opportunities from those that simply show up. In our conversation, we explore why exhibitions remain such a powerful sales channel, despite the growth of digital marketing and AI. Tracy sha... | 44m 48s | ||||||
| 9/11/26 | Stop collecting data. Start using it. | Sales teams are surrounded by data, yet many still struggle to make confident decisions. In this Quick Win episode, Rachel Massey and Robin Hoyle unpack some of the most practical insights from our conversation with Simon Hefti, exploring why so much sales data fails to drive action and what leaders can do differently. Together, they discuss how to distinguish meaningful customer signals from background noise, why outdated CRM habits undermine trust in data, and how AI can help identify... | 9m 37s | ||||||
| 9/3/26 | Making sense of sales data | Welcome back to the Mastering Sales & Negotiations podcast - and welcome to the first episode of series 3. This week, we're joined by Dr Simon Hefti, co-founder and chairman of D ONE, a leading Swiss data and AI consultancy. With a background in physics and decades of experience helping organisations make better use of their data, Simon brings a unique perspective on one of sales' biggest challenges: turning information into action. In our conversation, we explore why so many... | 48m 21s | ||||||
| 6/1/26 | Founder-led selling works… until it doesn’t. | Welcome back to the Mastering Sales and Negotiations podcast. This week on the podcast, we were joined by Claus Klein‑Ipsen, Chairman of the Board at Peak Systems and a long‑time advisor to founder‑led start‑ups and VC‑backed scale‑ups. In our conversation, we explored what really breaks as organisations move from founder‑led selling to repeatable, scalable sales. We're joined by Will Ockenden to unpack the key takeaways from that discussion — including how founder passion can quietly undermi... | 10m 51s | ||||||
| 5/13/26 | Start-ups, Scale-ups and SPIN | Start-ups, Scale-ups and SPIN In this episode of Mastering Sales and Negotiations, we’re joined by Claus Klein‑Ipsen, Chairman of the Board at Peak Systems, board member, and long-time advisor to founder‑led start-ups and VC‑backed scale-ups. Claus lifts the lid on what really happens as companies move from “I can sell” to “we can sell” and why both start-ups and scale-ups keep making the same discovery mistakes. He explains how founder passion can quietly turn into a monologue, how VC pressu... | 31m 39s | ||||||
| 4/2/26 | AIsales+2 | Casper Guldager | AI toolsMastering Sales and Negotiations+1 | — | sales advantageAI implementation+1 | — | 6m 51s | ||
| 3/25/26 | AI in salesleadership+1 | Casper Guldager | AI toolsLEGO+3 | — | AI transformationexecutive behavior+1 | — | 45m 29s | ||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 3/4/26 | customer listeningquestioning+2 | Martin Couzins | Mastering Sales and NegotiationsInsights Media+1 | — | salesnegotiations+2 | — | 11m 00s | ||
| 2/25/26 | customer listeningstrategic growth+3 | — | Tuned InMastering Sales & Negotiations | — | feedbackrenewals+3 | — | 46m 22s | ||
| 1/28/26 | internal buy-innegotiation+2 | Emma Pacey | Mastering Sales and Negotiations | UK | double negotiationsupplier deals+1 | — | 8m 48s | ||
| 1/21/26 | negotiationinternal consensus+2 | Emma Pacey | The Double Negotiation: The Art of the Internal and External Deal. | UK | supermarkettrading director+1 | — | 48m 43s | ||
| 12/5/25 | AI in salesrelationship building+1 | Mike PritchettRobin Hoyle | Mastering Sales and Negotiations | — | sales leadershipentrepreneurship+1 | — | 6m 17s | ||
| 12/2/25 | sales enablementAI in sales+1 | Mike Pritchett | Mastering Sales and Negotiations | — | trusthumour+4 | — | 49m 49s | ||
| 9/23/25 | trustcorporate leadership+2 | Rebecca Bromwich | VodafoneThreeMastering Sales and Negotiations | — | corporate orchestrasales front line+1 | — | 7m 04s | ||
| 9/16/25 | sales strategiesnegotiation+2 | Rebecca Bromwich | VodafoneThreeMastering Sales and Negotiations | — | two-faced strategiesbuying landscape+1 | — | 51m 49s | ||
| 7/23/25 | Working Collaboratively to Solve Problems | On this week’s episode of the Mastering Sales and Negotiations podcast, we explore the true value of working collaboratively to solve problems, to build the customers’ vision, through honesty and preparedness. Join Robin Hoyle and Rachel Massey as they reflect on the main takeaways of their conversation with Myles Davidson Head of Sales at Zühlke Group, including the benefit of putting processes and strategies in place and working in an environment which is less pressured and having the... | 9m 56s | ||||||
| 7/4/25 | Beyond Sales: Creating Value Across Every Customer Touchpoint | In the latest episode of the Mastering Sales and Negotiations podcast, Robin Hoyle and Rachel Massey are joined by Myles Davidson Head of Sales at Zühlke Group. They discussed how sales skills improvement can help demystify sales for their specialised consultants and technical experts, allowing them to align their solutions precisely with customer challenges, building deeper trust through value-focused dialogue. | 46m 03s | ||||||
| 6/18/25 | The Evolution of Sales Events - Three Key Takeaways | On this week’s episode of the Mastering Sales and Negotiations podcast, we explore the transformative journey of today's sales professionals. Join Nick Martin and Tony Hughes as they reflect on the main three takeaways of their conversation with Steve Lindsey, the Managing Director of Lincoln West and the organiser of the National Sales Conference. From collaboration and innovative ways of learning, to helping senior sales leaders and salespeople understand what ‘good’ looks like ... | 17m 09s | ||||||
| 6/4/25 | The Evolution of Sales Events – Driving the Transformative Journey | In the latest episode of the Mastering Sales and Negotiations podcast, guest host Nick Martin and Huthwaite’s CEO Tony Hughes sit down with Steve Lindsey, the Managing Director of Lincoln West and the organiser of the National Sales Conference. They discuss the transformative journey of today’s sales professionals through the lens of the National Sales Conference (NSC). Sharing insight on the importance of collaboration for sales success and personal development, Steve discusses how the event... | 40m 14s | ||||||
| 4/22/25 | From technical experts to commercially effective salespeople | In this week’s Quick Win episode of the Mastering Sales and Negotiations podcast, Rachel Massey and Robin Hoyle reflect on the key takeaways from their recent conversation with Jane Banks, Founder and Managing Director of Pure Valegro. Discussing how technically skilled professionals need a mindset shift to transition from technical experts to commercially effective salespeople, they also uncover the key strategies to help professionals have value-led, customer-centric sales conversatio... | 11m 18s | ||||||
| 4/11/25 | From tech talk to revenue: Turning technical expertise into sales success | How do you help technically skilled professionals become commercially successful salespeople? In the latest episode of the Mastering Sales and Negotiations podcast Rachel Massey and Robin Hoyle are joined by Jane Banks, Founder and Managing Director of Pure Valegro. Sharing insights from her extensive experience coaching sales professionals, this episode discusses one of the most common challenges many industries face, how to turn technical expertise into commercial success. Jane also e... | 51m 06s | ||||||
| 3/5/25 | Aligning Sales & Marketing for Maximum Impact | On this week’s Mastering Sales and Negotiations, we uncover the secrets to aligning sales and marketing for rapid growth. Join Rachel Massey and Robin Hoyle as they explore: Why the disconnect between sales and marketing hinders growth.How the buying cycle can unify sales and marketing efforts.Practical strategies to bridge the gap and drive better results. | 8m 49s | ||||||
Showing 25 of 26
Pitch Fit is a Pro feature
See how bookable this show is for guests, which brands already advertise, the per-episode ad value, and the best-fit guest and sponsor profile. The numbers are blurred on the free plan.
How readily this show books outside guests like you.
How proven this show is for host-read sponsorships.
For Guests
ProFor Advertisers
ProUpgrade to Pro to unlock guest cadence, sponsor categories, fit scores, and per-episode ad value for this show.
Chart history for Mastering Sales and Negotiations
Peaked at #155 in United States, currently #155 in United States.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| United States | — | #155 | #155 | — |
Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.