Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇳🇬NG · Business#130500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
250 to 1.5K🎙 ~2x weekly·23 episodes·Last published 3w ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇳🇬100% - Active Followers
Loyal subscribers who consistently listen
200 to 1.2K
Market Insights
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Reach across major podcast platforms, updated hourly
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHosts
Recent guests
Recent episodes
Founder-led selling works… until it doesn’t.
Jun 1, 2026
10m 51s
Start-ups, Scale-ups and SPIN
May 13, 2026
31m 39s
Turning AI from a Buzzword into a Sales Advantage
Apr 2, 2026
6m 51s
Building a Practical AI-First Sales Organisation
Mar 25, 2026
45m 29s
Curiosity that converts: The art of better questioning
Mar 4, 2026
11m 00s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/1/26 | Founder-led selling works… until it doesn’t. | Welcome back to the Mastering Sales and Negotiations podcast. This week on the podcast, we were joined by Claus Klein‑Ipsen, Chairman of the Board at Peak Systems and a long‑time advisor to founder‑led start‑ups and VC‑backed scale‑ups. In our conversation, we explored what really breaks as organisations move from founder‑led selling to repeatable, scalable sales. We're joined by Will Ockenden to unpack the key takeaways from that discussion — including how founder passion can quietly undermi... | 10m 51s | ||||||
| 5/13/26 | Start-ups, Scale-ups and SPIN | Start-ups, Scale-ups and SPIN In this episode of Mastering Sales and Negotiations, we’re joined by Claus Klein‑Ipsen, Chairman of the Board at Peak Systems, board member, and long-time advisor to founder‑led start-ups and VC‑backed scale-ups. Claus lifts the lid on what really happens as companies move from “I can sell” to “we can sell” and why both start-ups and scale-ups keep making the same discovery mistakes. He explains how founder passion can quietly turn into a monologue, how VC pressu... | 31m 39s | ||||||
| 4/2/26 | Turning AI from a Buzzword into a Sales Advantage✨ | AIsales+2 | Casper Guldager | AI toolsMastering Sales and Negotiations+1 | — | sales advantageAI implementation+1 | — | 6m 51s | |
| 3/25/26 | Building a Practical AI-First Sales Organisation✨ | AI in salesleadership+1 | Casper Guldager | AI toolsLEGO+3 | — | AI transformationexecutive behavior+1 | — | 45m 29s | |
| 3/4/26 | Curiosity that converts: The art of better questioning✨ | customer listeningquestioning+2 | Martin Couzins | Mastering Sales and NegotiationsInsights Media+1 | — | salesnegotiations+2 | — | 11m 00s | |
| 2/25/26 | Tuned In: How customer listening creates actionable insights✨ | customer listeningstrategic growth+3 | — | Tuned InMastering Sales & Negotiations | — | feedbackrenewals+3 | — | 46m 22s | |
| 1/28/26 | Why internal buy-in makes or breaks deals✨ | internal buy-innegotiation+2 | Emma Pacey | Mastering Sales and Negotiations | UK | double negotiationsupplier deals+1 | — | 8m 48s | |
| 1/21/26 | The Double Negotiation: The Art of the Internal and External Deal✨ | negotiationinternal consensus+2 | Emma Pacey | The Double Negotiation: The Art of the Internal and External Deal. | UK | supermarkettrading director+1 | — | 48m 43s | |
| 12/5/25 | AI can do the research, but it can’t build the relationship✨ | AI in salesrelationship building+1 | Mike PritchettRobin Hoyle | Mastering Sales and Negotiations | — | sales leadershipentrepreneurship+1 | — | 6m 17s | |
| 12/2/25 | Sales enablement reimagined — Where AI ends and humans begin✨ | sales enablementAI in sales+1 | Mike Pritchett | Mastering Sales and Negotiations | — | trusthumour+4 | — | 49m 49s | |
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| 9/23/25 | How to be the conductor of your own corporate orchestra✨ | trustcorporate leadership+2 | Rebecca Bromwich | VodafoneThreeMastering Sales and Negotiations | — | corporate orchestrasales front line+1 | — | 7m 04s | |
| 9/16/25 | Why you need to embrace two-faced strategies in the new era of buying✨ | sales strategiesnegotiation+2 | Rebecca Bromwich | VodafoneThreeMastering Sales and Negotiations | — | two-faced strategiesbuying landscape+1 | — | 51m 49s | |
| 7/23/25 | Working Collaboratively to Solve Problems | On this week’s episode of the Mastering Sales and Negotiations podcast, we explore the true value of working collaboratively to solve problems, to build the customers’ vision, through honesty and preparedness. Join Robin Hoyle and Rachel Massey as they reflect on the main takeaways of their conversation with Myles Davidson Head of Sales at Zühlke Group, including the benefit of putting processes and strategies in place and working in an environment which is less pressured and having the... | 9m 56s | ||||||
| 7/4/25 | Beyond Sales: Creating Value Across Every Customer Touchpoint | In the latest episode of the Mastering Sales and Negotiations podcast, Robin Hoyle and Rachel Massey are joined by Myles Davidson Head of Sales at Zühlke Group. They discussed how sales skills improvement can help demystify sales for their specialised consultants and technical experts, allowing them to align their solutions precisely with customer challenges, building deeper trust through value-focused dialogue. | 46m 03s | ||||||
| 6/18/25 | The Evolution of Sales Events - Three Key Takeaways | On this week’s episode of the Mastering Sales and Negotiations podcast, we explore the transformative journey of today's sales professionals. Join Nick Martin and Tony Hughes as they reflect on the main three takeaways of their conversation with Steve Lindsey, the Managing Director of Lincoln West and the organiser of the National Sales Conference. From collaboration and innovative ways of learning, to helping senior sales leaders and salespeople understand what ‘good’ looks like ... | 17m 09s | ||||||
| 6/4/25 | The Evolution of Sales Events – Driving the Transformative Journey | In the latest episode of the Mastering Sales and Negotiations podcast, guest host Nick Martin and Huthwaite’s CEO Tony Hughes sit down with Steve Lindsey, the Managing Director of Lincoln West and the organiser of the National Sales Conference. They discuss the transformative journey of today’s sales professionals through the lens of the National Sales Conference (NSC). Sharing insight on the importance of collaboration for sales success and personal development, Steve discusses how the event... | 40m 14s | ||||||
| 4/22/25 | From technical experts to commercially effective salespeople | In this week’s Quick Win episode of the Mastering Sales and Negotiations podcast, Rachel Massey and Robin Hoyle reflect on the key takeaways from their recent conversation with Jane Banks, Founder and Managing Director of Pure Valegro. Discussing how technically skilled professionals need a mindset shift to transition from technical experts to commercially effective salespeople, they also uncover the key strategies to help professionals have value-led, customer-centric sales conversatio... | 11m 18s | ||||||
| 4/11/25 | From tech talk to revenue: Turning technical expertise into sales success | How do you help technically skilled professionals become commercially successful salespeople? In the latest episode of the Mastering Sales and Negotiations podcast Rachel Massey and Robin Hoyle are joined by Jane Banks, Founder and Managing Director of Pure Valegro. Sharing insights from her extensive experience coaching sales professionals, this episode discusses one of the most common challenges many industries face, how to turn technical expertise into commercial success. Jane also e... | 51m 06s | ||||||
| 3/5/25 | Aligning Sales & Marketing for Maximum Impact | On this week’s Mastering Sales and Negotiations, we uncover the secrets to aligning sales and marketing for rapid growth. Join Rachel Massey and Robin Hoyle as they explore: Why the disconnect between sales and marketing hinders growth.How the buying cycle can unify sales and marketing efforts.Practical strategies to bridge the gap and drive better results. | 8m 49s | ||||||
| 2/18/25 | Sales Marketing Alignment | In this episode, Robin Hoyle and Rachel Massey are joined by Karen Woodhead, Executive VP at Global Marketing for Qoria, the ASX listed leader in child digital safety solutions, to discuss the Buying Cycle’s role in high-growth success. Karen shares her insights on how successful B2B companies can transform their revenue operations by putting the buying cycle at the centre of their strategy. | 47m 51s | ||||||
| 1/23/25 | Persuasive Presentations in B2B Sales | On this week’s Mastering Sales and Negotiations, we uncover the key to mastering B2B pitches. Join Rachel Massey and Robin Hoyle as they explore: Why shifting to a solutions-oriented approach drives better results; How creative industries can overcome the negative perception of sales; Practical strategies for crafting persuasive presentations that win clients. | 10m 21s | ||||||
| 1/3/25 | Building Persuasion | In this episode, we're joined by agency owner, Will Ockenden, as he discuses how Prohibition PR, a top 30 UK PR agency, transformed its success rates by adopting a methodical approach to client presentations. The episode uncovers how sharpening presentation techniques can supercharge sales in complex B2B environments and gain actionable insights to elevate your sales strategy and boost persuasion in your pitches. | 49m 28s | ||||||
| 12/19/24 | Negotiating For You | If you find yourself negotiating regularly, whether it’s securing a new business deal, getting the most from your money or generally trying to cultivate the very best outcome for you or your team, there are some tactics you can introduce that will improve your chances of success. With over 50 years of experience, our panel share expert advice, insight and tactics that you can apply to your future negotiations to ensure you get the best deal. For more information, visit Horizons, Huthw... | 29m 17s | ||||||
| 12/19/24 | The Ten Commandments | Picture the scene. You’re making the deal of a lifetime and your negotiation skills could make or break it. The stakes are high and knowing how to negotiate to the highest standards to achieve the best outcomes, without compromising long-term relationships is essential. From preparing and planning with care to identifying and using your levers, following these top 10 commandments will create a safe negotiating environment that will pave the way for a successful business deal. For more... | 28m 18s | ||||||
| 12/16/24 | Dirty Tricks | It's not uncommon to encounter dirty tricks in negotiation. Even the most conservative and credible opponents can deploy a trick or two to help them win. Some tricks are more obvious or conscious than others but regardless of size or intent, an unethical manoeuvre in a negotiation is never a good thing and can have a negative long-term impact on your trading relationship. If you find yourself on the receiving end of something that doesn't feel quite right during a negotiation, what sh... | 25m 20s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.