S2-E07 - You Can't Do a Don't

About this episode

Margarita Quihuis discusses the psychology of decision making and brand influence in sustainability.

In Episode 7 of Mastering Sustainability, we welcome Margarita Quihuis, a behavioral psychologist and Executive Director of the Peace Innovation Lab at Stanford University. Throughout a fascinating hour, Margarita dissects the psychology behind how we react to the world around us, how your favorite brands motivate you to make unconscious decisions, and the best way to prompt action. Margarita's Links: WTF Is Behavioral Design Margarita's Linkedin & Medium Rory Sutherland's Lin...

People in this episode

Hosts: Madeline Armstrong, Ray Loflin

Guest: Margarita Quihuis

Topics covered

• behavioral psychology
• decision making
• brand influence
• action prompting
• sustainability

Keywords

• behavioral design
• psychology
• sustainability
• decision making
• brands
• action

Mentioned in this episode

Organizations: Peace Innovation Lab, Stanford University

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