Media Captain Digital Marketing Podcast

We run a digital marketing agency working with hundreds of businesses across the country, and every two weeks we share what we are actually seeing in the trenches. In this episode, we break down 11 marketing items that are top of mind right now, and honestly some of these surprised even us.Google Ads showing up inside AI Overviews are up 394%. Live chat on your website is becoming a thing of the past. One of our attorney clients was burning $60K a month on ads with conversion tracking so broken it was optimizing for basically nothing. And we have a landscaping client who had 15 separate websites that were all quietly working against each other.We also get into the AI tools our team is using every day, how to get your business showing up in AI search results, and why Claude just hitting $19 billion in revenue feels a little personal to us since we have been using it since basically day one.If you are spending money on ads, trying to figure out where AI fits into your marketing, or just want to know what is actually working right now, pull this one up.

Google and Meta just released their Q4 earnings, and the numbers are staggering. Google pulled in $113B in revenue while Meta hit $60B, but the profit margins tell a different story. We break down what these earnings mean for advertisers, plus why Google's algorithm is causing chaos right now.In this episode, we also reveal how we're using AI to transform e-commerce SEO (one client went from 8% to 30% visibility), why iPhone videos are outperforming professional content on Meta, and the project management tool that completely changed our agency.

Tom Walters is the President/Co-Founder of Noxgear, an eCommerce company that creates obsessively engineered active-lifestyle products for runner's, cyclists, and those with pets to keep them safer and enhance their experience. Jason and Stefanie run daily. It' s a part of their morning routine. They recently purchased Noxgear and came to love the product. Jason and Stef reached out to Tom to get him on the podcast and he obliged. On episode 45, Tom talks about how the company was started by himself and a co-worker in Buffalo back in 2008 when they were working a full-time engineering job. He discussed how the idea for the product was brought to life based on a real-life issue pertaining to Frisbee golf. Tom dives into what brought him back to Columbus, how he acquires customers for his eCommerce company, the importance of customer service, his Facebook and social ad strategy and much more! We hope you enjoy episode 45 as much as we enjoyed the interview.

In Episode 22, Jason and Stefanie talk about needing to have thick skin when owning a business or working in marketing. Business is fast paced and clients and customers want results instantly. Jason and Stef discuss how they deal with rejection and defeat on a daily basis and how you can strengthen your business by learning from your mistakes.