Metavertising // Metaverse Marketing

ShiSh is the Global Lead for Retail with Microsoft for Startups, leveraging his expertise to revolutionize the retail industry with cutting-edge innovations. At Microsoft, one of the things he has been invested into is the Industrial Metaverse and its applications. By working with the retail industry from an innovation perspective, he has been directly in touch with startups that are using the Metaverse to solve old and new problems in large scale manufacturing plants and industries in general. In this conversation, we talk about the Industrial Metaverse, Digital Twins, and examples of applications.

Elijah is the founder and CEO of Zesty, a tool that looks to support VR game developers to make money off of their creations in the metaverse. We have talked about some of what he's been seeing lately at Zesty, in terms of advertising and marketing data, the behavior of users, differences between North America and Asia, and much more. We have also discussed some of the current and upcoming devices, and how that is going to affect marketing and advertising in the metaverse.

Adam is a designer serial entrepreneur focused on the innovative consumer products, and in this episode we talked about what has happened so far in 2023 in terms of devices & tech, what to expect out of new devices and especially the new Apple Reality Pro, but also what the future holds for entertainment and media. By leveraging Adam's expertise with building innovative technology and experiences, we are able to have a glimpse of the day-to-day lives of the future consumer.

Amy Peck is the founder & CEO of EndeavorXR, a leading global XR consulting firm working with Fortune 500 companies on XR, Metaverse and Web 3.0 strategy and deployment. Not only that, but Amy has a lot of experience within the XR world and also working with Web3 companies. Throughout the conversation, we talked about what companies are winning within Web2 by truly living the Web3 ethos, and what is the relation with consumer behavior in the near future. Data also plays an important role in such change of behavior, and big companies should keep an eye out for that.

Adam has been a successful musician amassing 7 million plays across platforms, and has decided to dive deep into storytelling on Web3 through the company he co-founded, Zero Gravity Labs, where he, his team and his community are creating what is potentially to become the next Harry Potter or LoTR story, or potentially the Disney of Web3. It was a really exciting conversation where we could see what are the challenges and possibilities of co-creating a story alongside a global community for Adam and his team.

Justin is the Chief Strategy and Transformation Officer for Wunderman Thompson in APAC, and we've had an extremely insightful conversation about how brands are currently using their marketing spend in order to spread the usage of web3 technology, plus how to do that in a responsible way from the perspective of brands but also from the perspective of users. Not to mention other topics, such as loyalty programs and some predictions regarding the next steps of web3 and what are the big game changers. You should not miss this one!

Chris and I have gathered in this episode to discuss how we truly believe that Disney is about to become the absolute leader in the next generation of storytelling by using Web3 as one of their most powerful tools to engage people into their amazing worlds. We know that The Walt Disney Company has been extremely passionate about storytelling and has created amazing stories over the years that have impacted people worldwide. And now they're moving into web3, looking to leverage their already existing expertise in creating amazing stories and worlds, and combine that with the powerful Web3 tech stack that will enable the next generation of immersive storytelling.

If you're anything like me, then you're probably clueless when it comes to legal matters, specially within the web3 realm. It turns out that many projects out there are also not doing the legal aspect of things really properly. That's what Oliver came to break down for us in the podcast today. We've talked about terms and conditions of NFT projects and web3 branded experiences. After all, how covered are we from a legal perspective when we purchase an NFT? That and other questions are addressed in this episode.