The rise of live shopping: eBay taps fandom, collectibles obsessions, and the consumer’s penchant for entertainment-laden commerce with debut of eBay Live in Australia as global spending looks set to hit $2 trillion by 2030.

About this episode

The episode discusses the rise of live shopping and eBay's launch of eBay Live in Australia, highlighting its impact on ecommerce and consumer behavior.

Host: Nadia Cameron, Publisher | Editor – Marketing Live shopping, a blend of live video, real-time interaction and in-stream checkouts, is becoming a significant incremental ecommerce growth lever. Global figures suggest living shopping will tip an eye-watering US$2 trillion by 2030 and hit $1 trillion this year. It’s already revolutionising retail in Asian markets: Live shopping in China represents 80 per cent of the incremental growth in the ecommerce sector. A big driver for this gamified commerce phenomenon? FOMO. Per eBay research, almost half of Australians (48%) are driven by fear of missing out in their shopping habits, and one in two say they’ve missed out on coveted limited edition or rare items they would have liked to have purchase. With such insights to hand, eBay Live launched in Australia just in time for Christmas, coupling the livestream broadcasting format with its goods marketplace. First port of call: The growing collectables audience of buyers and sellers on its platform (30 per cent of Australians are collectors). Over the last 3-4 years, eBay took a position that it wasn’t going to be a marketplace for everyone and everything…

People in this episode

Host: Nadia Cameron

Topics covered

• live shopping
• ecommerce growth
• collectibles
• FOMO
• retail revolution
• eBay Live

Keywords

• live shopping
• ecommerce
• collectibles
• FOMO
• eBay Live
• retail
• Australia

Mentioned in this episode

Organizations: eBay, eBay Live, Marketing

Places: Australia, China

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