Endo With Big Jim & Austin

Endo With Big Jim & Austin

From MiCannaCast by MiCannaCast

March 18, 2026 · 1h 1m

About this episode

The episode features a discussion with Austin and Big Jim from Endo about their cannabis brand's growth and industry insights.

In this episode of MiCannaCast, we sit down with Austin and Big Jim from Endo for a behind-the-scenes look at one of Michigan’s fastest-growing cannabis brands. From caregiver roots to multi-location retail expansion, the conversation explores how Endo built a loyal following through culture, community, and high-potency flower — including the viral 41.7% THC strain that sparked major industry buzz. We dive into product innovation, terpene-driven genetics, retail strategy, pricing pressures, consumer trends, and the realities of running a cannabis business in today’s competitive market. Whether you’re a consumer, budtender, entrepreneur, or industry insider, this episode delivers real insight into what it takes to build a modern cannabis brand from the ground up. 🌿 WHAT YOU’LL LEARN ✔ How Endo grew from caregiver roots to multiple stores ✔ The real story behind the 41.7% THC Frogurt strain ✔ Why THC numbers don’t equal quality ✔ Creative infused products like enhancer brushes ✔ Current strain trends (gas, candy gas, funk) ✔ Retail expansion challenges in Michigan ✔ Sales and networking advice for cannabis professionals ✔ How branding and culture drive long-term success ⏱️…

People in this episode

Host: MiCannaCast

Guests: Austin, Big Jim

Topics covered

  • cannabis industry
  • product innovation
  • retail strategy
  • consumer trends
  • branding and culture

Keywords

  • cannabis
  • THC
  • retail expansion
  • consumer trends
  • product innovation
  • Michigan cannabis

Mentioned in this episode

Organizations: Endo

Products: Frogurt

Places: Michigan

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