Micka on Influence - Brenda Wachira

About this episode

Micka Alexander interviews Brenda Wachira about the evolution of experiential marketing and the impact of micro-influencers in Africa.

In this episode, Micka Alexander chats with Brenda Wachira, Account Director at EXP Kenya, Africa’s leading experiential agency. Brenda shares her journey into experiential marketing, the shift from traditional activations to meaningful brand experiences, and why micro-influencers are outperforming celebrities in conversion. They unpack insights from the Predator Kenya campaign, touching on culture, language, TikTok trends, and the role of Infinity’s analytics in shaping authentic storytelling and measurable results. A powerful conversation for marketers and brands wanting to understand how influence really works in African markets — where culture, community, and experience drive results.

People in this episode

Host: Micka Alexander

Guest: Brenda Wachira

Topics covered

• experiential marketing
• micro-influencers
• brand experiences
• cultural insights
• analytics in marketing
• African markets

Keywords

• experiential marketing
• micro-influencers
• brand experiences
• Predator Kenya
• Infinity analytics
• TikTok trends
• African markets

Mentioned in this episode

Organizations: EXP Kenya, Infinity, Predator Kenya

Places: Africa, Kenya, TikTok