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Interview With Bill Rollender, Senior Manager of Product Marketing at Microchip Technology Inc. In this podcast, we speak to Bill Rollender, senior manager of product marketing at Microchip, about the changing demands of data center storage. From RAID controllers to SSDs and CXL memory controllers, Bill shares how Microchip is driving innovation and supporting the growing need for high-performance, secure, and scalable storage solutions. Artificial intelligence is one of the biggest trends driving storage, but it’s not the only factor driving change. Bill and Mike explore what else is impacting storage needs and shaping the industry. They dive into the ongoing debate between solid-state drives (SSDs) and hard disk drives (HDDs), weighing performance against cost and reliability. With storage playing a crucial role in AI workloads, security, and scalability, Microchip continues to innovate, ensuring businesses have reliable, high-performance solutions for their data needs. Find out more about Storage Solutions at Microchip here: https://www.microchip.com/en-us/products/storage Find out more about how Microchip are supporting data centers here: https://www.microchip.com/en-us/solutions/data-centers-and-computing/data-center-solutions Time Stamps [02:14] – Storage in Data Centers [03:25] – SSDs Vs HDDs [05:45] – Security [07:21] – Microchip’s Solutions [17:15] – Technical Support Follow Bill Bill Rollender on LinkedIn: https://www.linkedin.com/in/bill-rollender-8326862/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform. Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Kevin Speer, Technology Director – SiC Power Solutions at Microchip Technology Inc. In this podcast, we speak to Kevin Speer, technology director of SiC power solutions at Microchip, who discusses Microchip’s Silicon Carbide (SiC) solutions to support data centers through Smart Energy and how they are making delivering power to the systems in a rack, and to the rack itself, smarter and more efficient. From designing components that support higher voltages, such as solid-state transformers (SSTs), to explaining why it’s necessary to create microgrids for data centers to facilitate local generation and support innovation, this episode takes a deep dive into how Microchip is helping to power data centers. Innovation and differentiation are key drivers in the evolving data center market. Microchip is committed to collaborating across business units to provide industry-leading data center hardware, software, and tools that support the latest standards and enable technology to empower the most intensive solutions for the data center market. Data access, storage and protection are key requirements for storage systems used in enterprise and cloud data centers. Microchip offers a comprehensive portfolio of NVM Express® (NVMe®), SAS/SATA and PCI Express® (PCIe®) solutions that improve server storage performance, reliability and security while also reducing overall power consumption. Find out more about SiC Power Solutions at Microchip here: https://www.microchip.com/en-us/products/power-management/silicon-carbide-sic-devices-and-power-modules Find out more about how Microchip are supporting data centers here: https://www.microchip.com/en-us/solutions/data-centers-and-computing/data-center-solutions Time Stamps [02:20] – Powering Data Centers [04:53] – Solid State Transformers [06:34] – Components dealing with higher voltage [13:40] – Impact outside of Data Center market [15:49] – Collaboration across Microchip Follow Kevin Kevin Speer on LinkedIn: https://www.linkedin.com/in/kevinspeer/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform. Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Wayne Liang, Automotive Segment Sales Manager at Microchip Technology Inc. In this podcast, we speak to Wayne Liang, automotive segment sales manager about his role at Microchip connecting with customers in the Electric Vehicle (EV) industry to understand their needs and stay ahead of trends in the market. The automotive industry is moving toward a more sustainable future, as the industry introduces increasing numbers of Hybrid-Electric Vehicles (HEVs) and fully Electric Vehicles. The electrification of critical functions requires customers to build efficient, reliable and adaptable solutions to generate, distribute and control high power. Microchip offers integrated development tools, a broad portfolio of hardware and software and advanced materials such as Silicon Carbide (SiC) to facilitate the necessary innovation in advanced EV and HEV systems to meet market demand quickly with high quality products and solutions. In this episode, Mike and Wayne cover topics including charging stations and the need for scalability in EV systems, on-board chargers, 2-wheel vehicles and how Microchip offers support across the entire E-Mobility landscape for designers. Find out more about E-Mobility at Microchip here: https://www.microchip.com/en-us/solutions/automotive-and-transportation/ev-hev-powertrain Time Stamps [01:43] – Trends and challenges in automotive [05:02] – EV charging [08:14] – Scalability in EV charging systems [13:13] – Onboard chargers [16:52] – 2-wheeler vehicles [20:27] – Microchip support across E-Mobility landscape Follow Wayne Wayne Liang on LinkedIn: https://www.linkedin.com/in/waliang/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform. Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Martin Klewe, Senior Staff Segment Manager Automotive Europe at Microchip Technology Inc. In this podcast, we speak to Martin Klewe, senior staff segment manager of automotive in Europe about how his team works to understand various verticals and applications to define the right solutions and products for customers; earning Microchip’s reputation as a trusted supplier of embedded control solutions to the automotive industry. Microchip supports innovation in Advanced Driver Assistance Systems (ADAS) and Autonomous Vehicle (AV) designs with expertise in sensor connectivity and signal conditioning, high-speed data transfer and timing solutions as well as a commitment to functional safety. Microchip provides a vast array of automotive-grade products, including analog, connectivity, memory, microcontrollers, security, timing and touch. Microchip’s expertise in safety-critical connectivity applications enable customers to create secure, connected systems with the speed and safety needed to support emerging ADAS and AV applications. Find out more about ADAS at Microchip here: https://www.microchip.com/en-us/solutions/automotive-and-transportation/adas-and-av Time Stamps [04:31] – Different levels of ADAS [05:59] – Future of automotive [09:00] – Data centre on wheels [12:33] – Reimagining products for automotive [15:21] – Sensors in ADAS [17:44] – ADAS at Microchip Follow Martin Martin Klewe on LinkedIn: https://www.linkedin.com/in/martinklewe/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform. Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Bill Hutchings, Senior Product Marketing Manager at Microchip Technology Inc. As senior product marketing manager in the high-performance microcontroller (MCU) business unit at Microchip, Bill Hutchings works to define, develop and release new products in the 32-bit MCU space. In this podcast Bill discusses how Microchip’s 32-bit MCUs meet the requirements of countless applications including general-purpose embedded control, secured Internet of Things (IoT) solutions, power and analog applications. Microchip’s 32-bit MCUs offer: Microchip’s PIC32 or SAM families of MCUs range from entry-level to high-performance devices. These MCUs are available with a variety of memory sizes and processing speeds along with robust security, ultra-low power, enhanced touch, analog and digital peripherals to incorporate additional functionalities. They also offer multiple connectivity options including CAN, CAN FD, Hi-Speed/Full-Speed USB, Ethernet and integrated wireless peripherals. Microchip also provides a fully integrated, embedded software development framework for 32-bit microcontrollers and microprocessors (MPUs) called MPLAB® Harmony. MPLAB® Harmony is a modular framework that provides interoperable firmware libraries for application development on 32-bit MCUs and MPUs, giving customers flexible and interoperable software modules to simplify the development of value-added features and reduce a product’s time to market. Find out more about 32-bit MCUs at Microchip here: https://www.microchip.com/en-us/products/microcontrollers-and-microprocessors/32-bit-mcus Time Stamps [01:15] – Markets and applications in 32-bit MCUs. [06:41] – Trends in the market [09:21] – Demands for new features [11:59] – Collaboration across Microchip business units [12:36] – Total Systems Solutions If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform. Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Ian Saturley, Senior Manager Strategic Marketing for the USB and Networking Group at Microchip Technology Inc. In this podcast episode, we speak to Ian Saturley, senior manager strategic marketing for the USB and Networking Group at Microchip, and find out more about wired connectivity, including the range of products, how they work, use cases and how they fit with the wider Microchip portfolio. Microchip offers a range of wired connectivity products from CAN/CAN FD, LIN and Ethernet to USB solutions such as stand-alone hubs, switches, transceivers and bridges. The portfolio of PCI Express (PCIe) switches offers the industry’s highest-density and lowest-power solutions for a wide variety of systems requiring high-reliability PCIe switching. Learn more about Microchip’s full range of wired connectivity products at: https://www.microchip.com/en-us/solutions/technologies/wired-connectivity Time Stamps [01:19] – Products within the USB & Networking Group at Microchip [01:47] – PCIe and how it is being used by Microchip customers today [04:22] – How Microchip supports engineers to get PCIe designs to market quickly [07:21] – Overview of USB hubs [12:25] – Meeting challenges in qualifying products for automotive [15:37] – Collaborations across Microchip [18:29] – Engineering advice for wired connectivity Follow Ian Ian Saturley on LinkedIn: https://www.linkedin.com/in/iansaturley/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform. Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Alexis Alcott, Associate Director of Marketing at Microchip Technology Inc. Motor control, digital power, advanced sensing and control, safety-critical and high-performance embedded applications all come with an array of design challenges. Engineers may need to implement high-precision variable speed in a motor control application or high-speed control loop execution in power conversion applications. Designs may also need functional safety compliance, while industrial automation applications can require math-intensive functions. To address these design requirements in the field, a high-performance solution is typically needed to provide the processing power of a Digital Signal Controller (DSC) and the design simplicity of a microcontroller (MCU). In this podcast episode, Alexis Alcott, associate director of marketing for the dsPIC Digital Signal Controller Business Unit at Microchip, discusses the world of Digital Signal Controllers. Topics covered include the differences between DSCs and microcontrollers, and how a DSC can operate low latency in applications including precision motor control, digital power conversion and advanced sensing. Find out more about Microchip DSCs here: https://www.microchip.com/en-us/products/microcontrollers-and-microprocessors/dspic-dscs Time Stamps [01:13] – Differences between digital signal controllers and microcontrollers [04:24] – Use categories of applications – e-mobility, automotive, sustainability & data centers [07:09] – The quest for energy efficiency [08:01] – How DSCs are meeting design challenges for engineers [12:36] – The impact of AI in Machine Learning? Follow Alexis Alexis Alcott on LinkedIn: https://www.linkedin.com/in/alexis-alcott-5b6552/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform. Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Xavier Bignalet, Product Marketing Manager for Security at Microchip Technology Inc. Security is no longer an added bonus or nice-to-have; it’s a fundamental requirement with threats emerging daily relating to both existing and new technologies. In this podcast episode, Xavier Bignalet, product marketing manager for Security at Microchip, discusses what the landscape currently looks like when it comes to security, and the threats he and his team are addressing. The discussion will also look at what is driving the demand for security products across a wide range of industries and applications such as data centers, telecom, networking, industrial and automotive. He’ll also shed some light on some of the work Microchip is doing behind the scenes to stay one step ahead of ever-evolving threats and keep customers and their data safe and secure. Microchip has a portfolio of security products that addresses a diverse variety of threat models including anti-counterfeit, disposable and accessories authentication, IoT authentication, OTA, secure boot, key rotations and attestations, transfer of ownership and more. Microchip now provides both hardware and software solutions to solve customers’ security challenges, from Root of Trust Controllers, Secure Authentication ICs and Secure FPGAs to 32-bit microprocessors (MPUs) and microcontrollers (MCUs) with integrated security. Find out more about Security at Microchip here: https://www.microchip.com/en-us/products/security Time Stamps [01:31] – What is driving the demand for security products? [03:30] – Differences between industries and applications [09:02] – Use cases in the world of security [12:04] – Microchip’s product family for security [17:49] – Meeting customer challenges [21:19] – Building a threat model Follow Xavier Xavier Bignalet on LinkedIn: https://www.linkedin.com/in/xavier-bignalet/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform. Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.