Insights from recent episode analysis
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Podcast Focus
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇳🇴NO · TV & Film#523K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
1.5K to 5K🎙 Weekly cadence·118 episodes·Last published 6mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
3K to 10K🇳🇴100% - Active Followers
Loyal subscribers who consistently listen
900 to 3K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
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From 10 epsHosts
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Recent episodes
#111 - Are filmmakers still going to have a job? The latest on Chinese A.I. filmmaking's leapfrog advance
Dec 24, 2025
49m 25s
#110 How Chinese cities are reinventing themselves after the urban boom
Oct 8, 2025
49m 42s
#109 How Chinese stories are going to the Cannes Festival
May 24, 2025
41m 13s
#108 - The Memorabilia Economy: Why Some Can’t Stop Dreaming of the 90s
Apr 8, 2025
33m 35s
#107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 5 Box-Office
Feb 28, 2025
32m 47s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 12/24/25 |  #111 - Are filmmakers still going to have a job? The latest on Chinese A.I. filmmaking's leapfrog advance✨ | AI in filmmakingChinese cinema+3 | — | Chinese content creator#99 | — | AI filmmakingChinese cinema+3 | — | 49m 25s | |
| 10/8/25 |  #110 How Chinese cities are reinventing themselves after the urban boom✨ | urban developmentChinese cities+3 | Éric LE KHANHLIU Jue+1 | TWOC | — | urban boomChinese cities+3 | — | 49m 42s | |
| 5/24/25 |  #109 How Chinese stories are going to the Cannes Festival✨ | Chinese cinemaCannes Festival+3 | Cao LiuyingClément Magar+1 | Parallax FilmsFortissimo Films+1 | — | Cannes FestivalChinese cinema+7 | — | 41m 13s | |
| 4/8/25 | #108 - The Memorabilia Economy: Why Some Can’t Stop Dreaming of the 90s✨ | nostalgiaconsumer behavior+3 | Chu DandanYaling Jiang+1 | The World of Chinese | — | nostalgiamemorabilia+5 | — | 33m 35s | |
| 2/28/25 |  #107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 5 Box-Office✨ | box officeanimated film+3 | — | Ne Zha 2Inside Out 2 | — | Ne Zha 2box office+5 | — | 32m 47s | |
| 1/22/25 |  #106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote)✨ | social mediacultural exchange+3 | Jim FieldsLucy Lv+1 | RedNote小红书+2 | Pacific | RedNote小红书+5 | — | 59m 44s | |
| 1/8/25 |  #105 How female-centered content is making a killing✨ | female-centered contentfeminism+4 | Xiaotong JiangJiaxi Wang+1 | HER STORYLIKE A ROLLING STONE | — | feminismfemale comedians+3 | — | 52m 47s | |
| 12/24/24 |  Gondor (and Aladin) Calls For Aid!✨ | freelance workpodcasting+3 | — | Middle Earth Podcast | — | freelancepodcast+3 | — | 2m 03s | |
| 12/5/24 |  (Bonus) Exploring new trends in China's film industry with independent producer Annie Song (produced by Inside the China Room)✨ | China's film industryindependent producers+3 | Annie Song | Inside the China RoomMiddle Earth+2 | — | Chinafilm industry+6 | — | 46m 32s | |
| 10/8/24 |  #104 Importing Foreign Content & Experiences✨ | foreign contentcultural exchange+3 | Marion BertagnaSun Wenxin | MB Projects | — | Chinacultural industry+3 | — | 40m 34s | |
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| 9/8/24 |  #103 Black Myth: Wukong - How to make 1 billion dollars with Chinese folklore? | Send us Fan Mail China's first AAA game Black Myth: Wukong certainly caught the world's attention for its production value, commercial success, and controversies. How did the creative team pull that off, and why was this game considered the "perfect package"? Featuring - Daniel Ahmad: Niko Partners - Director of Research & Insights - Lundy Lan: Video Game Technical Artist - Jesse Young: Independent Researcher To go further - Middle Earth trilogy about Chinese video games industry ... | 53m 28s | ||||||
| 8/8/24 |  #102 Remote Creatives | Send us Fan Mail Leaving Chinese Tier 1 cities that are often the heartbeat of cultural creation and where artists can find patreons, we met two creatives that leave in remote artists communities. Leveraging cheap rent and the artistic community around them, they offer a testimony to creatives' never ending resourcefulness. Featuring - Guo Xiadong : Film Producer (in Songzhuang - near Beijing) - Ryan LaBar : Artist (in Jingdezhen - Jiangxi province) To go further - Middle Earth episode #20 M... | 50m 23s | ||||||
| 7/8/24 |  #101 When (True) Crime Pays | Send us Fan Mail As any taxi driver in China would tell you, the country is safe on every level. But that must make "true crime" storytellers' lives difficult. Therefore, how can those entertainers of the dark world propose to Chinese audiences? Featuring - A Yi (阿乙) : Writer - Eric Changan : Content Creator - Wapi : Content Creator & Writer To go further - Middle Earth episode #95 Chinese Web Novels: The Hidden Golden Goose? - Middle Earth episode #92 How writers, bookstore owners, and ... | 50m 46s | ||||||
| 6/8/24 |  #100 (LIVE EVENT) A look back on the Middle Earth Podcast's 100 episodes and China's cultural industry | Send us Fan Mail After 224 guests, 4,439 minutes of content and 1 pandemic we are shamelessly celebrating Midde Earth – China’s cultural industry Podcast 100th episode! In order to make it big I have summoned all my supportive friends living in Beijing and we are today at Chill Bar for a live event to have quick introspection about the show, and so much more. Featuring - Aladin Farré : Content Producer & Middle Earth Podcast Founder - Sara Huang : Scriptwriter and Translator ... | 53m 20s | ||||||
| 5/8/24 |  #99 How AI is disrupting China’s cultural industry | Send us Fan Mail As AI is creeping into our lives and our work, no industries are left out of it and certainly not China's cultural industry. But do using AI tools to create content is an easy path and what are the ethical issues attached to such practices? Featuring - Fan : AI Startup - CTO - Erik Luo : Technical AI artist - Liang Chouwa : Documentary Director To go further - Middle Earth episode #93 Invisible Summit: One Blind Person's Journey to 8,848 Meters - Middle Earth episode #84 Ar... | 51m 55s | ||||||
| 4/8/24 |  #98 How has China's pro-wrestling scene changed (with Following the yuan) | Send us Fan Mail Before Covid, WWE and UFC were key to push the envelope of MMA in China, now, independent promotion companies like Middle Kingdom Wrestling are left to pick up the momentum. Featuring - Adrian Gomez: Middle Kingdom Wrestling - Founder To go further - Middle Earth episode #65 China’s winter sports market : How to get 300 million snow enthusiasts? - Middle Earth episode #51 Pop Mart : How to Make an Addictive Toy (featuring Jiang Yaling) With thanks to Yang Yaling ... | 30m 39s | ||||||
| 3/8/24 |  #97 China’s (high-end) fashion industry | Send us Fan Mail With a forecast revenue of 370 billion USD in 2024 market size, roughly three times the size of the US market and Europe, China's apparel market is home to up and coming fashion brands as well as big brands buying up international competitors. What can insiders share from that industry? Featuring - Li Boyan: Fashion Photographer - Lucrezia Seu: Plush Consulting - Founder - CK Zhang : 张本赛含之 SAIANZI - Founder To go further - Middle Earth episode #93 Invisible Summ... | 38m 44s | ||||||
| 2/8/24 |  #96 How Chinese micro-series are trying to reach international audiences | Send us Fan Mail Potentially succeeding where Quibi failed, several Chinese apps (DramaBox, Reelshort) alongside others (Pocket FM, Good Novel) are pushing for 1-minute episodes of micro-series. Often depicted as being of trashy quality, they do seem to attract some eyeballs. Yet, what are the creative conditions to produce such Fifty Shades-esque stories, and is the market where we think it is? Featuring - Jack Li: Scriptwriter - Anaïs Clément : Actress and Theatre Maker - Yang Tingting: T... | 48m 55s | ||||||
| 1/8/24 |  #95 Chinese Web Novels: The Hidden Golden Goose? (Publishing industry - part 2) | Send us Fan Mail Started as a grassroots movement in the early Chinese internet, web novels slowly became a powerhouse of China’s cultural industry by producing powerful IPs. How did this industry came to be? Featuring - Tage : Author - Wei Xiaoma : IP Licensing Manager - Yang Zeyi : Technology Reporter To go further - Middle Earth episode #92 How writers, bookstore owners, and printers survive in China’s publishing industry - Middle Earth episode #69 The Seducing Power of IPs - ... | 38m 31s | ||||||
| 12/8/23 |  #94 Traditional Chinese Medicine – The Needling Truth | Send us Fan Mail With a 800 billion yuan market size and 1/5 of the doctor’s workforce, TCM is a force to be reckoned with in China. How did the field keeps reinventing itself and why does Chinese youth gets more attracted by it? Featuring - Martin Eriksson : TCM doctor - ShaoYefan (邵叶凡) : TWOC - freelancer - Wu Yanmin : Ori-Bio - Co-founder To go further - Middle Earth episode #82 Understanding China’s national park & scenic areas - Bitter No More: How Young Chinese Became Obsess... | 39m 56s | ||||||
| 10/8/23 |  #93 Invisible Summit: One Blind Person's Journey to 8,848 Meters | Send us Fan Mail New documentary Invisible Summit 《看不见的顶峰》tells the epic story of how Zhang Hong became the first blind Asian person to climb the world’s tallest mountain. On this podcast, director Fan Lixin (LAST TRAIN HOME) discusses how he filmed Zhang’s extraordinary journey and what he learned during the making of the movie. Featuring - Fan Lixin (范立欣): Documentary Director - Liu Yuan (刘元): Producer To go further - Middle Earth episode #78 Revving Up China’s New Biker Culture - M... | 41m 03s | ||||||
| 9/22/23 |  #92 How writers, bookstore owners, and printers survive in China’s publishing industry (Publishing industry - part 1) | Send us Fan Mail China’s book market is the second largest in the world, with people reading around 6 billion books a year. But how easy is it for small publishers, bookstores, and writers to get a piece of this pie? And how are digital alternatives to physical books impacting writers and small businesses and writers? Featuring - Chen Qiufan (陈楸帆): Writer & Futurist - Liu Jue: TWOC – Managing editor - Li Suwan (李苏皖): Maziren Bookstore (码字人书店) - Owner To go further - Middle Earth epi... | 44m 50s | ||||||
| 9/8/23 |  A new show!【票房指南09】《封神第一部》中国电影终于打造出自己的指环王了吗？ | Send us Fan Mail Not sure if you could stand my broken Chinese, but I started a new show regarding China's latest box office called 票房指南 as a part of an ongoing effort to become a true 网红... The Middle Earth Podcast will return next week. Links Subscribe to 票房指南 on podcast app 小宇宙 : Link Subscribe to 票房指南 on social media Bilibili : Link 原本担心这会是一部古装特效烂片，看过后却成为今年暑期的一大惊喜。 但是，《封神第一部》还有哪些地方可以改进？号称30亿预算的封神三部曲能实现盈利吗？ 涉及到的电影： 《阿修罗》2018年 《指环王》2001-2003年 《蜘蛛巢城》1957年 《七武士》1954年 | 36m 08s | ||||||
| 8/22/23 |  #91 How to Publish a Magazine for 100 Issues | Send us Fan Mail It's not every day that a magazine publishes its 100th issue—but Middle Earth's distributor, The World of Chinese, has reached this important milestone after 17 years of publication. We want to look at how an English-language magazine based in Beijing sustains itself and evolves into a multimedia platform (including podcasts) for human-centered stories from China. Featuring - Hatty Liu: TWOC - Former managing editor 2019-2023 - Liu Jue: TWOC - co-managing editor - Doug Hugh... | 44m 21s | ||||||
| 8/8/23 |  #90 Women in China’s Cultural Industries | Send us Fan Mail Women perform up to 50 percent of the jobs in China's cultural industries, but are they getting equal opportunities and compensation as men? In this episode, guests from the world of film, TV, visual arts, and journalism discuss the barriers female leaders and employees still face in their industries, and the benefits of more gender diversity in the workplace. Featuring - Li Muyuan : Gushi FM - Producer - Hatty Liu : Journalist & Former TWOC Managing Editor - Luk... | 54m 44s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.