Minds at Work: How Neurodiversity Fuels Business and Belonging

Work is changing faster than leadership models can keep up. In this episode, Nathan Friedman sits down with executive coach and PILOT CEO Ben Brooks to unpack what’s broken and what leaders must do next. From the rise of nonlinear careers to the growing expectations of a neurodiverse workforce, they explore why traditional structures around performance, communication, and development are falling short. Ben shares practical insights on building clearer expectations, separating performance from potential, and designing workplaces that work better for everyone. The conversation challenges leaders to move beyond outdated norms and embrace more explicit, human-centered approaches to management.

At the Davos Neurodiversity Summit, one message stood out: The future of work will be shaped by empathy, psychological safety, and better systems. Not just better intentions. In this conversation, Dr. Maureen Dunne talks with Tristan Lavender, a globally recognized voice on neurodiversity at work, to explore what that looks like in practice. As the founder of a global neurodiversity employee resource group for a multinational organization, Tristan advocates for proactively building employee resources and designing approaches to AI and leadership cultures that work for different minds.

In this episode of Conversations from Davos, Dr. Maureen Dunne speaks with Eve De Rosa of Cornell University about building truly neuroinclusive campuses. They explore how Cornell is leading the way in higher education, showing how research, teaching methods, and innovation can drive systemic change, empower neurodivergent individuals, and foster a campus culture where people of all learning styles can thrive.

Neurodiversity is officially part of the global conversation at the 2026 World Economic Forum. In this episode of Minds at Work, host Nathan Friedman speaks with Dr. Maureen Dunne, neuroscientist, author of The Neurodiversity Edge, and founder of the Davos Neurodiversity Summit. They discuss how the summit came to be and how cross-sector collaboration can move organizations beyond accommodation toward system-level progress. In the episodes ahead, Dr. Dunne will take the mic to host conversations examining the leadership and inclusion themes that shaped this year’s summit. This special season of Minds at Work is brought to you by Understood.org and the Davos Neurodiversity Summit. For a transcript and more resources, visit Minds at Work on Understood.org. You can also email us at podcast@understood.org.

In this episode of Minds at Work, Nathan talks with Rebecca Grone from 11:11 Media about Paris Hilton’s journey as a neurodiversity advocate and their collaborations with Understood.org, including joint campaigns for ADHD Awareness Month. Rebecca shares how 11:11 Media weaves impact into every project — including Paris & Pups and Inclusive by Design — and how brands can build mutually beneficial partnerships that drive real change. She leaves us with an important reminder that it’s easy to advocate for what you authentically care about.

In this episode of Minds at Work, host Nathan Friedman is talking to Justin Thomas-Copeland, CEO of the 4As (American Association of Advertising Agencies) to explore the “creativity crisis” and the role of neurodiversity in shaping the future of advertising. Justin shares insights from groundbreaking research done in partnership with Understood.org on neurodivergent talent in the creative industry — and practical steps agencies can take to unlock creativity at scale.

In this episode of Minds at Work, host Nathan Friedman sits down with Tina Tonielli. She’s the U.S. head of insights and analytics at Haleon — and a passionate advocate for neurodivergent women. Tina shares her personal journey of being diagnosed with ADHD as an adult and how it inspired her to serve on the Women’s Council at Understood.org. From navigating shame to embracing authenticity at work, Tina discusses how neurodiversity in the workplace drives creativity, empathy, and innovation. Learn how leaders can better support neurodivergent talent — and why “organized best friends” might be the secret to workplace success.

In this episode, Nathan welcomes Valeria Piaggio, Global Head of Inclusive Growth at Kantar – the world’s leading data, insights, and consulting company – and member of Understood.org Women’s Council, to discuss why neurodivergent consumers matter more than ever. They discuss new Kantar and Understood.org research that challenges the myth that neurodiversity is a niche issue — in fact, it’s a fast-growing, high-impact segment, especially among younger consumers. Valeria explains how brands can better serve and engage this growing population by rethinking research, representation, and inclusive design. And why it drives business growth. Timestamps (05:58) Kantar’s latest research on neurodivergent consumers (14:14) “If you’re not including neurodivergent voices in your research, you’re already behind.” (19:33) What Google gets right about inclusion (25:24) “The shift towards being more effective is to talk less and do more.” We love hearing from our listeners! Email us at podcast@understood.org

This week, Nathan welcomes Kay Sargent, Senior Principal and Director of Thought Leadership, Interiors at HOK, a global design, architecture, engineering, and planning firm. She is also the author of the groundbreaking book, “Designing NeuroInclusive Workplaces.” Kay challenges the “one-size-fits-all” office model, advocating for flexible, inclusive design rooted in choice and sensory diversity. She shares evidence-backed strategies that enhance productivity, engagement, and well-being, making a clear case for why the most effective workplaces are designed with neurodiversity and flexibility at their core.

Welcome to “Minds at Work,” a podcast for leaders in neurodiversity and business, hosted by Nathan Friedman, co-president and Chief Marketing Officer of Understood.org. This show explores how neurodiversity drives innovation and creativity in business and beyond. With over 50% of Gen Z identifying as neurodivergent, neurodiversity isn’t just a movement — it’s the future. That means future-proofing your business starts with embracing difference, both in the talent you hire and in the customers you serve. We feature key changemakers in the space and dive into real-world outcomes across tech, design, marketing, and work culture. We’ll be highlighting the power of difference to spark connection, shift systems, and shape a more inclusive future for all.