Ep. 190 Super Bowl LX Commercials and Historic Half-Time Show

About this episode

The episode discusses the cultural impact of Super Bowl LX commercials and the halftime show, focusing on representation and marketing strategies in an AI-driven world.

This past weekend, the biggest stage in the world became a mirror for culture, identity, and brand purpose. This week on Mission CTRL, Ramon Peralta is joined by the Peralta Design team - Jorge Pezo-Candelario, Maggie Kruse, and Kaed Gonzalez - for a Super Bowl 60 breakdown that goes far beyond the final score. While the game itself may have lacked fireworks, the halftime show and commercials sparked conversations about representation, legacy, hyper-targeted marketing, and the future of creativity in an AI-driven world. The team unpacks Bad Bunny’s historic halftime performance as a historic moment - not just for Puerto Rico, but for Latinos across generations - highlighting the symbolism, Easter eggs, and unapologetic authenticity that resonated with millions of Americans of all backgrounds with a patriotic message of unity and love. On the advertising side, the conversation dives into standout campaigns from brands like Lay’s, Budweiser, Google, Dove, Uber Eats, and more - examining why emotion, specificity, and continuity matter more than ever. The group explores how hyper-targeted ads outperform “for everyone” messaging, how brands are navigating AI, and why knowing who…

People in this episode

Host: Ramon Peralta

Guests: Jorge Pezo-Candelario, Maggie Kruse, Kaed Gonzalez

Topics covered

• Super Bowl commercials
• halftime show
• cultural representation
• marketing strategies
• AI in advertising
• brand purpose
• emotional connection

Keywords

• Super Bowl
• commercials
• halftime show
• representation
• marketing
• AI
• Bad Bunny
• emotional advertising
• brand strategy

Mentioned in this episode

Organizations: Peralta Design, Lay’s, Budweiser, Google, Dove, Uber Eats

Places: Puerto Rico

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