Julia Beverly on Before the South Won, Ozone, and Pimp C

Julia Beverly on Before the South Won, Ozone, and Pimp C

From Mixed and Mastered by Jeffrey Sledge

April 2, 2026 · 1h 4m · Season 1 · Episode 50

About this episode

Julia Beverly discusses her role in documenting and amplifying Southern hip-hop culture.

Before the South ran hip-hop, Julia Beverly was documenting it. In this episode of Mixed and Mastered, Julia Beverly, founder of Ozone Magazine, shares how she helped amplify a region the industry once overlooked. From building Ozone into the definitive voice of Southern rap to breaking artists before the mainstream caught on, Julia played a key role in shifting the culture’s center of gravity. She talks about turning a photography hustle into a media platform, navigating a New York-dominated industry as an outsider, and earning trust from artists across the South. She also reflects on her relationship with Pimp C—from interviewing him in prison to documenting his release and later telling his full story through biography. This is Mixed and Mastered with Julia Beverly. Mixed and Mastered is produced by Merrick Studios and hosted by Jeffrey Sledge. Join the conversation on Instagram @MixedandMasteredPod and get early access plus live events, additional content and more at Merrick Studios+

People in this episode

Host: Jeffrey Sledge

Guest: Julia Beverly

Topics covered

  • Southern rap
  • media influence
  • hip-hop culture
  • artist relationships
  • music journalism

Keywords

  • Julia Beverly
  • Ozone Magazine
  • Pimp C
  • Southern rap
  • hip-hop history
  • music journalism
  • media platform

Mentioned in this episode

Organizations: Ozone Magazine

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