Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇻🇳VN · Technology#162500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
250 to 1.5K🎙 Weekly cadence·66 episodes·Last published 6mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇻🇳100% - Active Followers
Loyal subscribers who consistently listen
150 to 900
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHost
Recent guests
Recent episodes
Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado
Dec 16, 2025
43m 05s
Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova
Nov 27, 2025
29m 46s
Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura
Oct 30, 2025
27m 11s
Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
Aug 14, 2025
30m 34s
Episode 63: Award-winning insights - Our 2025 Mobile AppDev Awards winners
Jun 26, 2025
39m 55s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 12/16/25 | Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado✨ | player motivationsaudience understanding+5 | Carlos Salvado | the Mobile Games PlaybookGameRefinery+1 | — | game developmentweb stores+1 | — | 43m 05s | |
| 11/27/25 | Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova✨ | mobile growth marketinguser acquisition+3 | Saikala Sultanova | the Mobile Games PlaybookUA+1 | — | mobile gamesindustry expert+1 | — | 29m 46s | |
| 10/30/25 | Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura✨ | intellectual propertymobile games+2 | Kentaro Sugiura | the Mobile Games PlaybookRovio+2 | — | app storesbrand recognition+2 | — | 27m 11s | |
| 8/14/25 | Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps✨ | AppRefineryconsumer apps+1 | — | AppRefineryGameRefinery+2 | — | LiftoffGameRefinery+1 | — | 30m 34s | |
| 6/26/25 | Episode 63: Award-winning insights - Our 2025 Mobile AppDev Awards winners✨ | Mobile AppDev Awardsmobile games+1 | — | the Mobile Games Playbook | — | awardsinsights+1 | Liftoff | 39m 55s | |
| 2/20/25 | Episode 62: Profit from Play - The top monetization trends in the Mobile Games market✨ | monetization trendsmobile gaming+3 | Andrew SeowRavid Sela | Mobile Gamesthe Mobile Games Playbook+2 | — | mobile gamesmonetization+1 | — | 33m 17s | |
| 1/9/25 | Episode 61: Looking Forward - What we expect to dominate mobile gaming in 2025✨ | mobile gamingmonetization models+2 | Kalle HeikkinenWilhelm Voutilainen | the Mobile Games PlaybookGameRefinery+1 | — | DTCsubscriptions+2 | — | 43m 16s | |
| 12/17/24 | Episode 60: Mobile Gaming in 2024 - Exploring the top trends that dominated the year✨ | mobile gamingtrends+7 | Erno KiiskiTeemu Palomaki | 4XCCGs+3 | — | GameRefinerymobile landscape+1 | — | 46m 49s | |
| 10/24/24 | Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage✨ | Chinese mobile gamesglobal market+2 | Kalle HeikkinenInka Reinola | ChineApp Store+3 | China | App Storegaming giants+1 | — | 28m 08s | |
| 9/18/24 | Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA✨ | User AcquisitionUser-Generated Content+1 | Nicole DanserSydney Bruce | the Mobile Games PlaybookUGC+2 | — | UGCtarget audiences+1 | — | 29m 48s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 8/8/24 | Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game | Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game. This episode of the Mobile Games Playbook is about all things UA. In the crowded mobile gaming market, cutting through the noise and figuring out how to acquire users can be challenging. Join our expert guests, Kentaro Sugiara, Senior Performance Marketing Manager at Rovio, and Christie Crable, Head of Activations at GameRefinery, who will share actionable insights and proven techniq... | 27m 22s | ||||||
| 7/18/24 | Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive | Join us as we discuss the first half of 2024 and examine the trends dominating the mobile landscape so far. This episode of the Mobile Games Playbook is a mid-year deep dive. From Supercell’s comeback with Squad Busters to the emergence of hybrid casual and other core gameplay types, there are lots of lessons to learn from 2024 mobile trends. Join our expert guests, Kalle Heikkinen, Chief Game Analyst, and Erno Kiiski, also a Chief Game Analyst at GameRefinery, a Liftoff Company, who br... | 39m 23s | ||||||
| 5/9/24 | Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market | Join us as we explore the ever-evolving Japanese mobile market. In this episode, we set our sights on the lucrative world of Japanese mobile games. We’ll dive into player preferences, effective monetization strategies, and the cultural nuances that influence this thriving market. Join industry experts Teemu Palomäki, Chief Games Analyst, and Sonja Skoglund, Games Analyst at GameRefinery, a Liftoff Company, as they discuss actionable insights to help you navigate the unique opportunities and... | 31m 55s | ||||||
| 4/4/24 | Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners | Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secrets to boosting engagement and revenue. Join host Jon Jordan and GameRefinery experts Erno Kiiski, Kalle Heikkinen, and Jiri Saarinen as they break down the essential components of successful LiveOps. Learn how to master collaborations, competitions, seasonal events, minigames, and compelling narratives. Get actionable insights to level up your own Live... | 43m 38s | ||||||
| 1/11/24 | Episode 53: Predicting the biggest mobile game trends in 2024 | Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024. In this episode, we’re looking at the most prominent trends to shape the mobile games landscape for the year ahead. We’ll dive into the anticipation surrounding upcoming game releases and explore key trends poised to dominate the industry. Join industry experts Wilhelm Voutilainen, Sr. Chief Game Analyst, and Kalle Heikkinen, Chief Game Analyst at GameRefinery, a Liftoff Company, as th... | 37m 49s | ||||||
| 12/14/23 | Episode 52: Exploring the top five trends that dominated 2023 | Join us as we explore the latest trends, challenges, and innovations in mobile game design. As 2023 comes to a close, we’ll uncover the latest trends dominating mobile games and driving changes within the industry in this episode. We’ll explore the innovative ways games differentiate themselves in the market and elevate player engagement. And reflect on the standout moments in the mobile gaming industry in 2023. Join industry experts Teemu Palomäki, Chief Game Analyst, and Inka Reinol... | 33m 55s | ||||||
| 11/23/23 | Episode 51: How to navigate the evolving advertising and revenue landscape | Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely. We'll discuss the constantly evolving dynamics of advertising and revenue, as well as... | 31m 13s | ||||||
| 10/19/23 | Episode 50: The top three trends in the Chinese mobile game market in 2023 | Welcome to the 50th episode of the Mobile Games Playbook podcast! We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey. In this special edition, we’re taking a deep dive into the dynamic world of mobile gaming in China. We’ll discover what makes China an unrivalled hub for mobile gaming as we delve into the fascinating phenomenon of popular mobile games. We’ll also uncover the profound impact of government regulations on ... | 32m 40s | ||||||
| 9/21/23 | Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile | Join us as we explore the exciting world of Final Fantasy. In this episode, we'll uncover the legacy of this iconic franchise within the JRPG genre and its transformative impact on the world of mobile games. From its inception to its latest mobile adaptations, we'll discuss Final Fantasy's remarkable evolution and ability to captivate a new generation of gamers. We’ll look into how Final Fantasy's success in mobile gaming is tied to its monetization strategies and what truly sets Final Fan... | 32m 08s | ||||||
| 8/31/23 | Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep | Join us as we unravel the exciting details of the latest addition to the Pokémon universe: Pokémon Sleep. This innovative app has taken the concept of gamification to a whole new level by transforming how we approach sleep. Are there benefits to merging gaming with sleep? Find out how Pokémon Sleep stacks up against other sleep-related apps. We'll delve into the unique features that make Pokémon Sleep a standout experience and explore how it integrates into the broader Pokémon ecosystem. But... | 30m 58s | ||||||
| 8/17/23 | Episode 47: How women can reshape the games industry with Zynga | This episode delves into the dynamic and diverse world of women in gaming. Karen Chen, Account Executive at Liftoff, and Paula Neves, Senior Product Manager at Zynga, join us to spotlight women's challenges and discuss their unique perspectives on the industry. Despite the proliferation of mobile games aimed at women, there remains a concern for more representation of women in various job roles within the gaming world. We will explore the reasons behind this disparity and examine how women ga... | 31m 54s | ||||||
| 5/25/23 | Episode 46: Unveiling the top 3 mobile game studio secrets for engaging live events | In this episode, we will be delving into the latest trends in LiveOps and how game studios are utilizing live events to increase player engagement and revenue. Expert analysts from GameRefinery, a Liftoff Company, will discuss their new Live Events Tracker tool, which enables game developers to stay ahead of the competition by comparing and analyzing live events across various games and genres. In the wake of Apple's groundbreaking App Tracking Transparency framework, it has become more imp... | 26m 25s | ||||||
| 5/12/23 | Episode 45: From student to game developer - How investing in young talent can transform the industry | Say farewell to The Mobile GameDev Playbook, as we introduce the new and improved Mobile Games Playbook, brought to you by Liftoff. Investing in young talent is crucial for the growth and development of the game development industry because it brings fresh perspectives, new ideas, and diverse backgrounds to the industry, which is vital to safeguard the future of game development. Join us as we delve deeper into why nurturing and investing in young people is essential and how it ... | 26m 15s | ||||||
| 3/22/23 | Episode 44: Locked and loaded: An expert review of the mobile shooter market | Is there room for others to succeed in a market dominated by so few companies? Join us as we explore the current state of the mobile shooter market, the top games dominating the market, their market shares, and the different types of shooters available. You won't want to miss our overview of games like CoD: Warzone Mobile, Arena Breakout, Undawn Vitality, Division Mobile, Destiny Mobile, and Valorant. We'll also explore the recent game cancellations from EA, including Apex and Battlefield... | 36m 57s | ||||||
| 2/16/23 | Episode 43: How to make money if you're ditching lootboxes | Why have some of the biggest names in the industry pivoted away from gacha-based monetization systems? Join us as we explore the response from players to these changes in popular games like Brawl Stars, Mario Kart, Diablo Immortal, Mobile Legends: Bang Bang, Overwatch, Marvel Snap, and Arena Breakout. We'll examine how these changes have affected players' progression and gameplay experience and take a closer look at the impact these changes have had on the mobile gaming industry. Lear... | 37m 00s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.