Modern Chiropractic Mastery

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Chris Gandy back to the show for another conversation about something every chiropractor should be thinking about: building a stronger financial future.Kevin and Chris pick up where their last conversation left off, diving into retirement investing, tax strategies, student loans, and some important changes that have come with the Secure Act 2.0.One of the biggest opportunities they discuss is a newer provision that allows qualifying student loan payments to count toward an employer match in a retirement plan. For chiropractors balancing student loan debt with saving for retirement, this could create an opportunity to make progress on both at the same time.They also dig into the concept of infinite banking and how it can be used as part of a larger wealth-building strategy. Chris explains how chiropractors can think differently about borrowing, interest, cash flow, and using their own money to build and protect wealth over time.Whether you’re an associate trying to make smarter financial decisions or a practice owner thinking about your long-term strategy, this episode offers plenty to consider.If you want to better understand your options, make more intentional financial decisions, and put yourself in a stronger position for the future, this is a conversation you won’t want to miss.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie revisits the timeless principles of guerrilla marketing, originally popularized by J. Conrad Levinson in 1984, and adapts them for the modern chiropractic landscape. He emphasizes the importance of persistence in marketing, highlighting that most prospects require multiple touchpoints before they convert into patients. Listeners will learn how to leverage creativity, imagination, and community engagement to outmaneuver larger competitors. Dr. Christie breaks down the five key weapons of modern guerrilla marketing: owning your turf, gathering proof through testimonials and reviews, creating engaging organic content, implementing persistent follow-up strategies, and utilizing AI for visibility.This episode serves as a call to action for chiropractors to adopt a strategic mindset, focusing on ethical and elegant marketing practices that build trust and credibility. Tune in for actionable insights and a homework challenge to pick one guerrilla marketing tactic to implement over the next 30 days, paving the way for sustained growth and success in your practice.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dan Wood to explore the intricate world of practice finances and analytics. Dan, who has a unique background in corporate finance and experience with Mount Lookout Chiropractic, shares invaluable insights into optimizing financial metrics for chiropractic practices.The discussion delves into the importance of understanding financial forecasting and metrics that can drive growth and sustainability in chiropractic clinics. Dan emphasizes the necessity of aligning compensation structures with individual performance while fostering a collaborative office environment. He provides a detailed look at how to create tailored incentive programs that motivate doctors and enhance overall practice performance.Listeners will benefit from practical advice on how to evaluate the profitability of services, such as integrating physical therapy into chiropractic practices, and the potential implications of transitioning to a cash-based model. Dan also discusses the significance of scenario-based planning, helping practice owners navigate the complexities of financial decision-making in an ever-changing economic landscape.

Dr. Kevin Christie shares an audio-only webinar from a chiropractic business summit on improving the patient experience by distinguishing service from hospitality.Service is the technical, efficient delivery of care, while hospitality is how the experience makes patients feel through emotional connection and going beyond expectations.  Dr. Christie notes great hospitality can overcome service mistakes, but great service rarely fixes poor hospitality, citing Danny Meyer’s Setting the Table.Dr. Christie outlines hospitality examples such as personalized greetings, tours, gifts, thank-you notes, Bonjoro welcome/birthday videos, condolences, and follow-ups.  Using Joey Coleman’s eight phases, he emphasizes the “affirm” period before the first visit, the initial “activate” visit, celebrating outcomes at re-exam/discharge, and recognizing advocates via reviews and referrals.The podcast concludes with a practical action plan, encouraging practices to evaluate their current patient experience and prioritize improvements in both service and hospitality.

Dr. Kevin Christie shares AI updates for chiropractors, outlining tools and practical uses he’s testing and recommending. Dr. Christie highlights Perplexity for answering clinical questions and pulling reputable research, then describes using Claude (including Claude Cowork as an AI agent) to turn call notes into written action plans and to convert research into PowerPoint presentations. He explains how Google’s paid Gemini integrates with Google Drive and Google Slides, including a “beautify this slide” feature to improve slide design. Dr. Christie also suggests using AI chat tools to research and build community outreach lists (gyms, trainers, yoga studios, attorneys, doctors) based on a clinic’s target audience. Finally, he discusses AI phone answering for clinics as something to watch, but remains cautious and prefers a human touch, possibly using AI after hours.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the concept of professionalism in chiropractic practice. He challenges listeners to reflect on their own definitions of being a "pro" and what it truly means to elevate their practice to the level of excellence seen in other professions. Dr. Christie shares key insights on the mindset and behaviors that differentiate amateurs from professionals, emphasizing the importance of showing up consistently, managing emotional challenges, and taking full ownership of one's practice. He discusses the value of setting high internal standards, the significance of mentorship and coaching, and how accountability can transform practice outcomes. This episode is a call to action for chiropractors to embrace their professional identity, invest in their growth, and foster a culture of excellence that benefits both their practices and their patients. Tune in for a thought-provoking discussion that will inspire you to take your practice to the next level!

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie tackles the pressing issues facing the chiropractic profession today, inspired by Dr. Dennis Short's two-part series in Dynamic Chiropractic titled "The Future of Chiropractic."  Dr. Christie candidly discusses the paradox of rising demand for chiropractic care amidst significant challenges such as declining student enrollment, increasing student debt, and financial pressures on practitioners. Listeners will gain insights into the financial equation affecting new chiropractors, including the stark contrast in student debt and income compared to previous decades. Dr. Christie emphasizes the importance of addressing these financial realities, advocating for reduced education costs and stronger business training in chiropractic schools. He also highlights the need for unity within the profession to enhance income opportunities for practitioners and improve the overall landscape of chiropractic care. This episode is a call to action for chiropractors to engage in meaningful conversations about the future of their profession and to explore innovative solutions that can lead to sustainable growth. Whether you're a seasoned chiropractor or a student considering a career in chiropractic, this episode offers valuable perspectives on navigating the evolving challenges of the field.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes back Darcy Sullivan, our resident SEO expert, for an engaging discussion on the latest trends in SEO and AI search. As the digital landscape continues to evolve, Darcy shares valuable insights on how chiropractors can adapt their marketing strategies to stay ahead of the curve. The conversation dives deep into the importance of having a well-structured, content-rich website that serves as a hub for potential patients. Darcy emphasizes the need for clinics to create specific pages for their services and conditions, ensuring that their website is not only informative but also optimized for AI search engines. She discusses the significance of using the right terminology and structure to improve visibility and engagement. Listeners will learn about local SEO tactics, the impact of Google reviews, and how to effectively manage multi-location clinics. With practical advice on leveraging video content and crafting compelling narratives, this episode is packed with actionable strategies that chiropractors can implement to enhance their online presence. For those looking to thrive in the ever-changing world of digital marketing, this episode is a must-listen!