Modern Marketing Made Simple with Lori Ervin

In this episode, I’m sitting down with Vinnie Rose, the founder of Vinnie Rose Designs, to talk about what it really looks like to build a business from scratch after leaving a 25-year corporate career.   Vinnie shares how being packaged out of her role at Canadian Tire led her to explore something new, and how that eventually turned into a growing business centred around thoughtful, personalized gifting.   We talk about how her business has evolved over time, from starting with balloons to focusing on curated gift baskets, succulent planters, and seasonal designs. We also dive into how she has built her business through word of mouth, relationships, and a strong focus on customer experience.   If you’ve ever found yourself starting over or wondering how to turn something you enjoy into a business, this episode will leave you feeling encouraged, grounded, and inspired to keep going.   Key Takeaways: → Why starting before you feel ready matters→ How word of mouth can still be your most powerful marketing tool→ The role of community and collaboration in business growth→ How to stand out through personalization and customer experience→ Why consistency and belief in yourself matter more than perfection   Connect with Vinnie: Follow along and support Vinnie Rose Designs:Instagram - www.instagram.com/vinnierosedesigns   If you are someone who loves thoughtful gifting, supporting small businesses, or creating meaningful moments for the people in your life, you are going to feel right at home in her world.

In this episode, I’m sitting down with Jaime, the founder of Common Moms, to talk about what it really looks like to build a community from the ground up while navigating real life, motherhood, and the everyday demands that come with it.   Jaime shares how a simple idea to bring moms together turned into something more, and how that has grown into a community that hosts in-person events for moms and their young children to connect, build friendships, and feel supported.   We talk about getting started without a perfect plan, the power of creating what you wish existed, and how she built Common Moms through connection, consistency, and showing up in real life. We also dive into the realities of building something alongside motherhood and what it takes to keep going when things feel overwhelming.   If you’ve ever felt the need for more connection in your day to day life, or you’re thinking about starting something of your own, this episode will leave you feeling encouraged, grounded, and inspired to take that next step.   Key Takeaways: Why creating simple spaces for connection can have a powerful impact How starting before you feel ready can lead to meaningful growth The importance of building community in real life, not just online Why consistency and showing up matter more than having a perfect plan   Connect with Jaime:Instagram: www.instagram.com/thecommonmoms Website: https://www.thecommonmoms.com/