Beyond the Click: How AI, Agents, and New Measurement Models Are Reshaping Advertising
About this episode
The episode discusses the impact of AI on advertising and the future of marketing with insights from Ben Skinazi.
In this episode, I’m joined by Ben Skinazi, Chief Commercial Officer at Equativ. We explore what happens when AI moves from being a tool for marketers to becoming part of the media ecosystem itself. Ben shares his perspective on advertising inside LLMs, the growing role of agentic media, and why the future of marketing depends on connecting creative, targeting, inventory, and measurement in smarter ways. It’s a practical look at where advertising is headed, what still needs to be solved, and why the open web may have a bigger opportunity than ever before. Follow us on social! Linkedin Instagram X Facebook
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