Creating Better, Not Just More: Rethinking Creative in the AI Era
About this episode
Anastasia Leng discusses the importance of quality over quantity in creative marketing amidst the rise of AI-generated content.
On this episode of Modern Marketing and Measurement, Anastasia Leng, Founder and CEO of CreativeX, joins the conversation to dig into why more creative, more data, and more AI-generated content do not automatically lead to better marketing. From protecting brand consistency and defining creative excellence to building stronger feedback loops between creative, media, and measurement, Anastasia shares a practical look at how marketers can focus on the signals that actually matter while keeping storytelling, judgment, and human insight at the center of the work. Follow us on social! Linkedin Instagram X Facebook
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