
Spotify Executive Explains How Spotify ACTUALLY Works feat. Sam Duboff
From Modern Music Marketing by Genera Studios
March 20, 2026 · 54 min · Episode 83
About this episode
An interview with Sam Duboff discussing Spotify's royalty system and its approach to AI music.
In this interview I talk with Sam Duboff, the Global Head of Marketing & Policy at Spotify, about how Spotify royalties work, why they imposed a 1,000 stream monetization threshold, how they're handling AI music and much more. 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machine Course 🧑💻 Consultations 📰Join the FREE Music Marketing Monday newsletter ⌨️ Chat in the community (FREE)
People in this episode
Host: Genera Studios
Guest: Sam Duboff
Topics covered
- Spotify royalties
- music monetization
- AI music
- music marketing
- interview
Keywords
- Spotify
- royalties
- monetization threshold
- AI music
- music marketing
Mentioned in this episode
Organizations: Spotify, Genera Studios
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