Spotify Executive Explains How Spotify ACTUALLY Works feat. Sam Duboff

Spotify Executive Explains How Spotify ACTUALLY Works feat. Sam Duboff

From Modern Music Marketing by Genera Studios

March 20, 2026 · 54 min · Episode 83

About this episode

An interview with Sam Duboff discussing Spotify's royalty system and its approach to AI music.

In this interview I talk with Sam Duboff, the Global Head of Marketing & Policy at Spotify, about how Spotify royalties work, why they imposed a 1,000 stream monetization threshold, how they're handling AI music and much more. 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machine Course 🧑‍💻 Consultations 📰Join the FREE Music Marketing Monday newsletter ⌨️ Chat in the community (FREE)

People in this episode

Host: Genera Studios

Guest: Sam Duboff

Topics covered

  • Spotify royalties
  • music monetization
  • AI music
  • music marketing
  • interview

Keywords

  • Spotify
  • royalties
  • monetization threshold
  • AI music
  • music marketing

Mentioned in this episode

Organizations: Spotify, Genera Studios

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