Moms Do Business Different, The Business Strategy & Sales Coaching Podcast for Christian Mom Entrepreneurs

You created a solid offer. You showed up. You posted. You launched… and it still flopped.In this episode, I'm breaking down the real reasons your launch didn’t convert—and it’s probably not what you think.Most founders blame their content, consistency, or audience size. But in reality, failed launches usually come down to two things:Weak messaging and positioningA lack of qualified leads (not just visibility)I’m walking you through how to diagnose what actually went wrong, how to fix it, and what to focus on before your next launch so you can finally see results.If you’ve ever thought:“I know my offer is good… so why isn’t it selling?”This episode is for you.Links mentioned / referenced in this episode:Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clientsSupport Line: https://mkhco.thrivecart.com/mamaceo-support-line/100 Leads System https://mkhco.thrivecart.com/100-leads-system/Honorable Mentions:2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view------------------------------------------------📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae------------------------------------------------💼 Work with me:Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/viewGrab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/------------------------------------------------💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!------------------------------------------------Read the show notes here:

I tried to turn my podcast into a YouTube show… and within 4 episodes, my downloads dropped to levels I haven’t seen since 2019.In this episode, I’m breaking down exactly what happened—from the strategy I thought would work to the data that proved otherwise—and the deeper lesson every mom building a business needs to hear.Because this wasn’t just about YouTube.It was about alignment, capacity, and understanding how your audience actually consumes your content.We’re talking about:The “work smarter, not harder” trap that led me hereWhat I thought would happen vs. what actually happenedThe 5 things that quietly broke my content (and my downloads)Why your audience won’t always tell you something is offThe real reason repurposing doesn’t always workHow to make decisions that actually support your capacityIf you’ve ever felt pressure to be on every platform, repurpose everything, or “do more” to grow—this episode is your permission to simplify.Links mentioned / referenced in this episode:Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clientsSupport Line: https://mkhco.thrivecart.com/mamaceo-support-line/100 Leads System https://mkhco.thrivecart.com/100-leads-system/Honorable Mentions:2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view------------------------------------------------📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae------------------------------------------------💼 Work with me:Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/viewGrab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/------------------------------------------------💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!------------------------------------------------Read the show notes here:

If you’ve been stuck between $3K–$5K months and can’t seem to break through… this episode is for you.In this episode, I’m answering a question I see all the time from founders:“I’m posting consistently, I have offers… but nothing is moving my business forward. What do I fix first?”And the answer might not be what you think.Because most founders at this stage don’t have an effort problem. They have a clarity problem.Inside this episode, I break down:The real reason you’re stuck at $3K–$5K monthsWhy more content and visibility won’t fix itThe 4 core issues I see in almost every sales auditWhat to fix first if you want to start signing more clientsIf you’re tired of inconsistent months and want a simpler way to grow your business in the margins of motherhood, this will give you a starting point.Links mentioned / referenced in this episode:Your Next 10 Clients Framework https://momsdobusinessdifferent.myflodesk.com/next10clients100 Leads System https://mkhco.thrivecart.com/100-leads-system/Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/Honorable Mentions:2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsAdvisory Partnership https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/view------------------------------------------------📩 Join my email list: https://momsdobusinessdifferent.myflodesk.com/l6dm07ftae------------------------------------------------💼 Work with me:Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/viewGrab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/------------------------------------------------💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!------------------------------------------------Read the show notes here:

Today my client, turned biz bestie, turned life bestie Andria Singletary and I chat about how your marketing can keep working when your capacity changes!Kay Hillman sits down with podcast strategist Andria Singletary (host of Evergreen Marketing Era) to answer real community questions about evergreen content, podcast marketing, and podcast SEO—especially for moms who want to honor their season of life without sacrificing income or peace.You’ll learn when it actually makes sense to start long-form content, why a podcast can create deeper connection than short-form platforms, and how to build an evergreen marketing system that brings in quality leads and conversions weeks, months, and even years after you hit publish.In this episode, we cover:What “evergreen podcast marketing” really means (and why it doesn’t feel cold or disconnected)The 3 prerequisites before starting long-form content: messaging, audience clarity, validated offerRealistic timelines for results: why 3–6 months is common, and what it can look like over 12 monthsHow podcast SEO keeps your show visible even when you pause“Bare minimum” marketing: what still works when you’re not actively postingHow to revive a podcast after a break (without making it a big deal)Faith, ambition, rest, and motherhood: how to prioritize without guiltThis is Part 1 of a two-part Q&A—listen here, then head to Andria’s show (Evergreen Marketing Era) for Part 2. Go listen to part 2 on her podcast The Evergreen Marketing Era Podcast here!About Andria:Andria Singletary is a podcast strategist who helps women entrepreneurs step into their evergreen marketing era through podcasting. She works with business owners whose capacity has changed and whose marketing and sales strategies no longer work for how their lives look now. Through podcasting, she helps them build a marketing and sales system that continues to bring in leads and clients weeks, months, even years after they’ve hit publish on an episode. She’s also the host of the Evergreen Marketing Era podcast, where she shares behind the scenes of building an evergreen marketing system through podcasting and building a business that fits your current season of life.Find her here:WebsiteEvergreen Marketing Era for Women Entrepreneurs PodcastThreadsInstagram------------------------------------------------💼 Work with me:Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/viewGrab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/------------------------------------------------💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!------------------------------------------------Grab the FREEE Goods:The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot------------------------------------------------Get the show notes here:Links and ResourcesThe Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

Have you ever hit a new level in business—more clients, more money, more momentum—and realized you feel less free than before? You thought more money would give you more freedom and realize, more clients aint what it's cracked up to be.This episode is for the mom who thought growth would create margin… but instead it created pressure.We’re talking about:Why revenue growth can actually shrink your freedomThe danger of a founder-centered business (where everything depends on you)How capacity as a mom changes what “scaling” should look likeWhy growth should shift the type of work you do—not increase the volumeThe shift from expansion-based growth to compression-based growthA simple weekly filter to help you reclaim margin and redesign your business modelIf your business is working on paper but it’s not working for your life, this is your sign: you don’t need more grind. You need a better business design.Links mentioned / referenced:2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsMy 2023 “unraveling / crash out” season : https://podcasts.apple.com/us/podcast/moms-do-business-different-the-business-strategy/id1398027231?i=1000639314616------------------------------------------------💼 Work with me:Support Line: https://mkhco.thrivecart.com/mamaceo-support-line/Sales Audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/Partnership: https://docs.google.com/document/d/1ZrDjyfysXb5b6nqZ-HYMSgdk2ms4811J-4hLtrXHz3w/viewGrab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/------------------------------------------------💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!------------------------------------------------Grab the FREEE Goods:The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot------------------------------------------------Get the show notes here:Links and ResourcesThe Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

In this episode, I’m answering a question one of my clients asked me: how did my business change when I started taking the Sabbath?I’ve been observing the Sabbath consistently for about the last 2–2.5 years, and I’m not going to lie... there was some real wrestling in the beginning. I had to put down weekend work, set stronger boundaries, and I even stopped doing weddings because most weddings are on Saturdays.But what I gained has been deeper than strategy.I’m sharing what actually shifted for me:The belief I had to do more to make more moneyThe control I didn’t realize I was holdingHow Sabbath rest made me feel clearer, more creative, and more groundedWhy it helped me attract more aligned clients and support them betterAnd why I genuinely believe the Sabbath is a gift, especially for moms carrying multiple callingsIf you’ve been curious about the Sabbath, inconsistent with it, or feeling like rest makes you restless… I think this episode will meet you right where you are.------------Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/Grab an audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!Grab the FREEE Goods:The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot------------Get the show notes here:Links and ResourcesThe Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

In this episode, I’m sharing two strategies that make sales feel way easier, especially for moms in business who don’t have unlimited time, energy, or capacity to be “selling every day” the way the internet tells you to.The first one might sound obvious, but it’s real: be good at what you do. Not just “have a cute brand,” but actually have a clear framework, a real process, and the skill to get results. Because when you’re not confident in your work, you can hear it in your voice, and buyers can feel it too.The second strategy is one of my favorites: relationships. When you build real connections and nurture people with integrity (even when they don’t buy), sales becomes easier because you don’t have to do all the heavy lifting. Referrals, introductions, and trust transfer will do a lot of selling for you.I also talk about why buyers are more discerning now, how to spot a skill gap, and how these “slow” strategies can keep you in the game, even in seasons where you’re not posting much.If selling has been feeling heavy, awkward, or like you’re forcing it, this one is going to bring you back to the basics that actually work.------------Grab an audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!Grab the FREEE Goods:The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot------------Get the show notes here:Links and ResourcesThe Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

In this episode, I’m sharing some thoughts that have been sitting with me for a while and honestly, they woke me up in the middle of the night. We’re talking about giving yourself permission to just be, especially at the beginning of a new year when everyone seems to be setting bigger goals and chasing more.I want to explore a question I think so many MamaCEOs wrestle with but don’t always say out loud: when is enough enough? When do we stop striving for the next milestone and start asking what we’re actually building our businesses for?I share why I stopped setting traditional goals years ago, how capacity and real life have forced me to adjust expectations (again), and why stewardship has become a much better framework for me than constant growth. We also talk through practical income benchmarks, what financial freedom can actually look like for moms, and why your end goal should be tied to the life you want to live — not someone else’s highlight reel.If you’ve ever felt behind, overwhelmed by goal-setting culture, or unsure if you even want the “next level” everyone is chasing, this episode is for you. Consider this a gentle, honest conversation about building a business that supports your life, not one that constantly asks you to sacrifice it.Let’s talk about contentment, clarity, and choosing goals that actually fit.------------Grab an audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!Grab the FREEE Goods:The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc ------------Get the show notes here:Links and ResourcesThe Dear MamaCEO SustackKay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

As a self-proclaimed data girly, I love tracking numbers: leads, conversions, revenue, all of it. But a few years ago I realized my metrics were starting to define my identity, and that’s when I stopped setting traditional goals and started listening for God in my numbers. In this episode I share how to use metrics as stewardship (Luke 14:28) without slipping into idolatry (Matthew 6:21), and how to measure true fruit in your business through the Fruit of the Spirit (Galatians 5:22–23). We’ll talk about the four bare minimum metrics I track: leads generated, conversions, client experience/results, and capacity alignment. Then I share how to submit each one to the Holy Spirit so your decisions are guided by obedience, not pressure.If you’ve ever felt ruled by dashboards or discouraged by “industry standards,” this is your gentle reset: numbers are tools, not your identity.------------Grab an audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! Grab the FREEE Goods:The Bare Minimum Sales Blueprint: How to Get Clients in Just 5 Hours a Week (Without Hustle, Cold Pitching, or Launching) https://mrskayhillman.kit.com/blueprint ------------Tune in to the MamaCEO UNFILTERED Podcast! The bts and tea on building a multi-six figure business as a mama of 2 toddlers!------------Get the show notes here: Links and ResourcesJoin the SCHMONEY Gang Email list for the TEA - CEO Corner Newsletter Kay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

In this episode, I’m sharing what my tomato plants taught me about business and faith. While pruning in my garden, I realized some of the “healthiest” looking leaves were actually draining the plant and keeping it from producing fruit. The same thing happens in our lives and businesses, sometimes we hold onto offers, strategies, or commitments that look productive but aren’t actually fruitful.I’ll walk you through how God uses pruning as preparation (not punishment), why doing less often leads to more growth, and practical ways to simplify your business so you can see real results. I’ll also share how I’ve applied this in my own journey with my Bare Minimum Business Model™ and why letting go has created more peace, profit, and purpose in my work as a mom and entrepreneur.→ Want more raw, behind-the-scenes conversations like this one?Join the private podcast: MamaCEO Unfiltered.Tune in to hear the TEA!Grab an audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! Grab the FREEE Goods:The Bare Minimum Sales Blueprint: How to Get Clients in Just 5 Hours a Week (Without Hustle, Cold Pitching, or Launching) https://mrskayhillman.kit.com/blueprint ------------Join the $CHMONEY Mama Collective ! THE sales course & community for mamas teaching you how to create consistent content, 100 leads, and 10 sales EVERY 90 DAYS.Inside you'll receive resources, tools, and community to help you strategically and energetically bring in more sales.We focus on prioritizing the things that make you MONEY (aka learn the actions to sign clients)! Learn how to create an offer, 3x your visibility & leads, make high converting content, sell, and sign MVP clients who say “take my SCHMONEY.”$CHMONEY is all about teaching you how to print money (legally). See you inside! ------------Tune in to the MamaCEO UNFILTERED Podcast! The bts and tea on building a multi-six figure business as a mama of 2 toddlers!------------Get the show notes here: Links and ResourcesJoin the SCHMONEY Gang Email list for the TEA - CEO Corner Newsletter Kay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

Sometimes the Holy Spirit changes your business plans... and it’s not always easy. In this episode, I share how to recognize when God is redirecting your steps, why He might be doing it (protection, preparation, or positioning), and how to respond in faith even when you don’t have the full picture. If you’ve ever felt your peace shaken or doors suddenly closing, this conversation will help you pause, seek confirmation, and take your next step with confidence in God’s plan.→ Want more raw, behind-the-scenes conversations like this one?Join the private podcast: MamaCEO Unfiltered.Tune in to hear the TEA!💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! Grab the FREEE Goods:The Bare Minimum Sales Blueprint: How to Get Clients in Just 5 Hours a Week (Without Hustle, Cold Pitching, or Launching) https://mrskayhillman.kit.com/blueprint ------------Join the $CHMONEY Mama Collective ! THE sales course & community for mamas teaching you how to create consistent content, 100 leads, and 10 sales EVERY 90 DAYS.Inside you'll receive resources, tools, and community to help you strategically and energetically bring in more sales.We focus on prioritizing the things that make you MONEY (aka learn the actions to sign clients)! Learn how to create an offer, 3x your visibility & leads, make high converting content, sell, and sign MVP clients who say “take my SCHMONEY.”$CHMONEY is all about teaching you how to print money (legally). See you inside! ------------Tune in to the MamaCEO UNFILTERED Podcast! The bts and tea on building a multi-six figure business as a mama of 2 toddlers!------------Get the show notes here: Links and ResourcesJoin the SCHMONEY Gang Email list for the TEA - CEO Corner Newsletter Kay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent

Are you building your business on God’s will or just good strategy?In this episode, Kay returns from sabbatical with a reflection from Mark 8:33 and a question every Christian entrepreneur needs to ask: What is your mind truly set on? Is your focus on profit, visibility, or performance? Or are you stewarding your business in alignment with God's will?Inspired by Peter’s well-meaning rebuke of Jesus, Kay unpacks how even good intentions can lead to misalignment when we prioritize self-preservation, comfort, and results over obedience. She shares how her own prayer life and mindset have shifted over the years, and how yours can too.This is your reminder to surrender your business, your goals, and your outcomes to the One who called you.Listen in for:The danger of prioritizing good strategy over God’s willHow to discern whether your business is led by faith or fear & comfortA biblical lens on visibility, consistency, and launch goalsPractical prompts to reflect and realign your mindsetThis episode is for any Christian woman building a business who wants to shift into holy alignment.→ Want more raw, behind-the-scenes conversations like this one?Join the private podcast: MamaCEO Unfiltered.Tune in to hear the TEA!💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think! Grab the FREEE Goods:The Bare Minimum Sales Blueprint: How to Get Clients in Just 5 Hours a Week (Without Hustle, Cold Pitching, or Launching) https://mrskayhillman.kit.com/blueprint ------------Join the $CHMONEY Mama Collective ! THE sales course & community for mamas teaching you how to create consistent content, 100 leads, and 10 sales EVERY 90 DAYS.Inside you'll receive resources, tools, and community to help you strategically and energetically bring in more sales.We focus on prioritizing the things that make you MONEY (aka learn the actions to sign clients)! Learn how to create an offer, 3x your visibility & leads, make high converting content, sell, and sign MVP clients who say “take my SCHMONEY.”$CHMONEY is all about teaching you how to print money (legally). See you inside! ------------Tune in to the MamaCEO UNFILTERED Podcast! The bts and tea on building a multi-six figure business as a mama of 2 toddlers!------------Get the show notes here: Links and ResourcesJoin the SCHMONEY Gang Email list for the TEA - CEO Corner Newsletter Kay Hillman Photography - Branding or VIP ExperienceFollow me on Instagram: @mrskayhillmanFollow the podcast on Instagram: @momsdobusinessdifferent