Ep 222: College Funding Secrets and Strategy: Tax Hacks, Scholarships & Hidden Discounts

About this episode

This episode explores hidden strategies for college funding with expert Brian S. Eyster, emphasizing the importance of strategic planning and negotiation.

This episode of The Money and You Show dives deep into the hidden strategies of college funding with college funding financial expert Brian S. Eyster. The conversation reveals that paying for college isn’t just about saving—it’s about strategic planning, tax positioning, and negotiation.Brian challenges common assumptions around tools like 529 plans, exposes how colleges actually price tuition, and explains how families—regardless of income—can reduce costs dramatically. He emphasizes that most families either overpay or under-plan, often due to lack of knowledge, not lack of resources.The biggest takeaway: college funding is a strategy game—and those who understand the rules win.Brian is the founder of The Grad Process, a system designed to help families fund college intelligently while protecting their long-term financial stability and retirement goals. Drawing from both professional expertise and his own experience navigating college planning for his daughters, Brian shares practical insights into 529 plans, FAFSA strategy, tax positioning, negotiating with universities, scholarships, grants, and why timing matters more than most people realize.This conversation goes far…

People in this episode

Host: Michelle Perkins

Guest: Brian S. Eyster

Topics covered

• college funding
• financial planning
• tax strategies
• scholarships
• cost reduction
• 529 plans
• FAFSA

Keywords

• college funding
• tax hacks
• scholarships
• 529 plans
• FAFSA
• financial aid
• cost reduction
• negotiation
• hidden discounts

Mentioned in this episode

Organizations: The Grad Process, FAFSA, CS

Products: 529 plans

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