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Estimated from 1 chart position in 1 market.
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- 🇧🇪BE · How To#115500 to 3K
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Est. listeners per new episode within ~30 days
150 to 900🎙 Daily cadence·9 episodes·Last published 2d ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇧🇪100% - Active Followers
Loyal subscribers who consistently listen
200 to 1.2K
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On the show
Recent episodes
018 Chris Cox - Building Moments, Not Just Routines
Jun 22, 2026
Unknown duration
017 Brynn + Jalyn - The Team That Scored 100
Jun 15, 2026
Unknown duration
016 Coach Levi - Confidence, Fear, and the Making of Great Tumblers
Jun 7, 2026
Unknown duration
015 Rick Rodgers - How Paracheer Is Changing Cheerleading Forever
Jun 1, 2026
Unknown duration
014 Adrian Butler - How Top Gun Legends Won Worlds in Year 1
May 25, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 | ![]() 018 Chris Cox - Building Moments, Not Just Routines | Chris Cox didn't set out to become a choreographer. He simply fell in love with the creative side of cheerleading and never stopped chasing it.In this episode, Chris shares his journey from athlete, to coach, to building one of the industry's most respected choreography brands. We dive into what makes a routine memorable, how movement and formations can create powerful visual moments, and why great choreography is about more than just checking boxes on a score sheet.Along the way, we break down two standout routines—Desert Elite Mavericks Renegade and Prodigy Twilight—and explore the unique challenges of choreographing for small teams, non-tumbling divisions, and World Championship contenders.Whether you're a coach, choreographer, athlete, or fan of the sport, this conversation is a reminder that the best routines aren't just built around skills—they're built around people, creativity, and the moments that make us feel something.Chapters00:00 The Journey from Athlete to Choreographer07:15 Collaboration and Feedback in Choreography16:38 Misconceptions About Good Choreography21:41 Challenges of Non-Tumbling Division27:12 Growth and Development in Cheerleading32:47 Routine Review and Analysis | — | ||||||
| 6/15/26 | ![]() 017 Brynn + Jalyn - The Team That Scored 100 | A perfect score is one of the rarest achievements in cheerleading. But what happens after you get one?In this episode, Judge Mimi sits down with Brynn and Jalyn of Macs All Stars, the coaches behind Reign, a team that went from a half-year experiment to back-to-back Summit champions and one of the few teams to earn a perfect 100-point score.Together, they break down the journey behind the score, the culture that makes Macs All Stars special, and the challenge of keeping athletes motivated after reaching the top. They also discuss routine strategy, theme selection, choreography, and how coaches balance confidence with humility throughout a season.Along the way, they revisit Reign's routines, reflect on what "perfect" really means in a subjective sport, and share lessons that apply far beyond the scoresheet.Because cheerleading is more than counts. It's about the teamwork, leadership, resilience, and growth that happen long before the trophies and scores are announced.TakeawaysThe importance of motivation and humility in maintaining successThe subjective nature of perfection in competitive cheerleading Adapting to a new division requires depth and motivationChoreography benefits from a personal connection with the athletesChapters00:00 The Journey to Cheerleading07:20 Routine Development and Strategy16:08 Scoring a Perfect 10024:34 The Definition of Perfection in Cheerleading30:19 Adapting to a New Division44:36 Reviewing a Cheerleading Routine | — | ||||||
| 6/7/26 | ![]() 016 Coach Levi - Confidence, Fear, and the Making of Great Tumblers | Tumbling is one of the most visible skills in cheerleading, but the journey behind it is often much bigger than the skill itself.In this episode, Levi joins us to talk about what it really takes to develop successful tumblers. From overcoming fear and mental blocks to building confidence under pressure, we explore the challenges athletes face and the role coaches and parents play in supporting them along the way.We also dive into the art of tumbling itself—what makes standing tumbling visually appealing, how judges perceive different skills, and how coaches can make smarter decisions when building routines around their athletes' strengths.Whether you're a coach trying to maximize your tumbling score, a parent supporting an athlete through a setback, or an athlete chasing the next skill, this conversation offers practical insights and a fresh perspective on one of cheerleading's most important disciplines.Because great tumbling isn't just about the skills athletes perform—it's about the confidence, resilience, and trust they build along the way.Chapters00:00 The Journey of Tumbling06:52 Supporting Athletes Through Mental Blocks21:22 Uniformity in Tumbling Styles27:02 The Challenge of Standing Fulls33:16 The Challenge of Standing Fulls39:21 Tumbling in Routine Building47:13 Tumbling Technique and Coaching | — | ||||||
| 6/1/26 | ![]() 015 Rick Rodgers - How Paracheer
Is Changing Cheerleading Forever | What does it take to create a place in cheerleading where everyone belongs?In this episode, Judge Mimi sits down with Rick Rodgers, one of the pioneers behind adaptive and para cheerleading, to discuss the journey that led to a groundbreaking para sport cheer showcase at ICU Worlds.Rick shares how adaptive cheerleading has evolved over the last decade, the creativity required to adapt skills and routines for athletes with different disabilities, and the challenges of building opportunities for participation at the highest levels of the sport.Together, they explore the differences between Cheer Abilities, Adaptive Abilities, and Para Sport Cheer, watch the evolution of some of Rick’s routines, and discuss what it would take for para cheerleading to one day become a recognized Paralympic sport.This conversation is a reminder that some of the most important innovations in cheerleading aren't about difficulty—they're about access, inclusion, and creating opportunities for every athlete to shine.TakeawaysAdaptive cheerleading divisions have opened up opportunities for athletes with disabilities to participate in cheerleading at various levels.Choreography and logistics in para sport cheerleading involve unique adaptations to accommodate athletes with disabilities, including visual impairment, wheelchair use, and other impairments. Adaptation and creativity are essential in developing cheerleading routines for disabled athletes.The potential for Paralympic cheerleading presents an opportunity for inclusive and diverse participation in the sport.Chapters00:00 Journey into Cheerleading07:59 Choreography and Logistics in Para Sport Cheerleading15:02 Inclusion of Athletes with Disabilities30:31 Adaptation and Creativity in Cheerleading38:13 Challenges and Opportunities in Paralympic Cheerleading49:53 Inclusion and Growth in Paralympic Cheerleading | — | ||||||
| 5/25/26 | ![]() 014 Adrian Butler - How Top Gun Legends Won Worlds in Year 1 | From opening two gyms in two years to building a first-year Worlds champion, Adrian Butler takes us inside one of the most talked-about seasons in cheerleading.In this episode, we break down the rise of Top Gun Legends — how the athletes bought into the vision, the pressure of carrying the Top Gun name, and the tiny routine changes that helped shape their Worlds-winning run.Adrian also shares his philosophy on coaching, athlete development, routine construction, musicality, and why creating emotion matters just as much as difficulty. From building culture inside the gym to creating moments that make crowds erupt, this conversation goes far beyond the scoresheet.We also watch and analyze routines together, including the evolution of the Legends routine from early season to Worlds Finals, and talk about what truly makes a routine memorable.TakeawaysLeadership and TrustCreating Memorable Moments Emotional ConnectionArtistic ExpressionChapters00:00 The Rise of Top Gun Legends13:32 Inception of Top Gun Legends Routine34:08 The Art of Emotional Connection in Music40:06 Strategic Music Changes and Surprises47:45 Strategic Team Development and Progression53:39 Building a Culture of Excellence and Value01:01:33 Trends in Cheerleading and Skill Development | — | ||||||
| 5/18/26 | ![]() 013 Kyle - Building Winning Routine Across the Globe | From teaching himself backflips in his backyard in rural Iowa… to choreographing Worlds-level routines across the globe, Kyle Spirit FX has become one of the most influential voices in competitive cheerleading.In this episode, we dive into what it actually takes to build winning routines in different countries, across different score sheets, and for completely different team cultures. From South America’s explosive growth in cheerleading, to adapting choreography for Open, United, and ICU score sheets, Kyle breaks down the strategy behind routines that don’t just score well… but leave an impact.We also react to some unforgettable Worlds performances, including the viral Chilean routine that had everyone talking, and discuss why creativity, pacing, participation, and performance matter more than ever in modern cheerleading.This conversation goes far beyond choreography. It’s about leadership, integrity, global growth in the sport, and understanding what really makes a routine memorable.Because cheerleading is more than counts.TakeawaysTakeawaysHow Kyle went from a small-town athlete to building a global choreography companyWhy South American cheerleading is growing so quicklyThe differences between ICU, Open, and United score sheetsHow score sheets influence routine constructionWhy themes either completely work… or completely missThe importance of full-team participation in modern choreographyHow international teams are pushing creativity in the sportWhat separates a good routine from a winning oneWhy integrity and relationships matter in the choreography worldChapters00:00 From Backyard Tumbler to Global Choreographer08:02 Building Routines Across Different Score Sheets16:59 Why South America Is Changing Cheerleading22:46 The Reality of Non-Tumble Divisions30:22 Themes, Creativity & What Actually Wins40:33 Advice for the Next Generation of Choreographers | — | ||||||
| 5/11/26 | ![]() 012 High School Cheer Rules - Explained with Coach K | This week on More Than Counts, I sit down with Coach K, the creator behind High School Cheer Rules, to break down one of the most misunderstood parts of cheerleading: legality.From viral stunt videos to hidden deductions that can completely change rankings, we talk about how high school cheer rules actually work, why different competitions sometimes interpret rules differently, and how coaches can better protect their teams from costly mistakes.We also dive into the differences between high school, All-Star, and ICU-style cheerleading, how rules evolve over time, and why some programs seem “ahead of the curve” when new skills become legal. Along the way, Coach K shares her journey from high school coach to one of the internet’s go-to voices for legality education.And of course, we end the episode the More Than Counts way: by reviewing a listener-submitted routine and discussing what makes it effective beyond just the skills.Because cheerleading is more than counts. It’s strategy, safety, creativity, and understanding why the rules exist in the first place.TakeawaysWhy legality deductions happen more often than coaches thinkThe biggest differences between high school and All-Star cheer rulesHow rule interpretations can vary between competitionsWhy understanding the “why” behind the rules mattersHow elite programs prepare for future rule changesWhat makes a routine feel clean, strategic, and intentionalChapters00:00 – Meet Coach K & the world of High School Cheer Rules08:15 – Why high school legality is more complicated than people realize21:59 – Breaking down common stunt deductions29:06 – All-Star vs. school cheer: what changes?34:43 – The future of cheer rules & skill progression42:30 – Listener routine review and feedback | — | ||||||
| 5/4/26 | ![]() 011 Leon - How Australia Does Cheer Differently… and Still Wins | What if everything you think you know about cheerleading… depends on where you are in the world?In this episode, I sit down with Leon to unpack what cheer looks like in Australia—and why it’s so different from what we see in North America. From the way programs are built, to how dance and cheer are deeply connected, to coaches taking on choreography themselves… this is a completely different system. And yet—it works!We talk about what it actually takes to grow a sport in a country where there’s no traditional pathway, how teams prepare for international competitions like Summit on a completely different season timeline, and what it means to build athletes not just for routines—but for life.This episode is a reminder that there isn’t just one way to do cheerleading. And sometimes, doing it differently is exactly what leads to success.TakeawaysCheerleading growth in AustraliaChoreography and coaching in cheerleading Mental preparation for competitionsCollaboration and support in the cheerleading communityChapters00:00 The Growth of Cheerleading in Australia14:10 Preparing for Competition20:22 Routine Elements and Impact28:55 Looking Ahead to 2026 | — | ||||||
| 4/20/26 | ![]() 010 Dahlston Delgado - The Mind Behind Your Favourite
NCA Routines | What does it actually take to build a routine that wins—and one that people remember?In this episode, I sit down with Dahlston Delgado—the choreographer behind 13 routines at NCA this year, and creative forces shaping cheerleading both on and off the competition floor.We break down his process from the very first skills check to the final performance—how he builds structure, layers movement, and makes decisions that balance the score sheet with the audience experience.We also get into the differences between college and all-star choreography, what changes when you’re building for NCA vs UCA, and how his work on Stumble and Broadway has shifted the way he sees routine design.Plus, we watch and analyze real routines—including one submitted by a listener—and talk through what works, what could be elevated, and how small decisions create big impact.This conversation is a deep dive into the strategy, creativity, and emotion behind elite routines—and a reminder that the best performances don’t just score well… they make you feel something.Chapters00:00 The Journey to Choreography08:10 The Impact of TV on Choreography19:23 Choreographing for Texas Tech Large Co-ed24:44 Choreographing for Mississippi State All Girl48:34 Analyzing a Listener's Routine | — | ||||||
| 4/13/26 | ![]() 009 Kass - From MTL to Top Gun | This episode dives into the journey of an athlete who took a leap — from Montreal to Top Gun — and everything that came with it.Kass shares what it really looked like to leave Canada, step into the U.S. cheer system, and navigate an environment where the pressure is higher, the expectations are different, and every rep matters. From battling through two ACL injuries to earning her spot on Double O, her story is one of resilience, work ethic, and belief.We break down the real differences between cheering in Canada vs. the U.S. — from team culture and accountability to the role of alternates and what it means to prove yourself every single day.And through it all, this conversation is a reminder that growth doesn’t just come from the routine — it comes from the environments we step into and the standards we choose to meet.TakeawaysTransition from Canada to the USDifferences in training and competitionImpact of cheerleading on athletesChapters00:00 Impact of Cheerleading on Athletes | — | ||||||
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| 4/6/26 | ![]() 008 Cheer Dad - Jay Yoder | In this episode, we’re shifting the lens a little—because cheerleading isn’t just experienced on the mat.I’m joined by Jay, a dad, comedian, and creator whose viral TikToks capture the real, funny, and sometimes chaotic side of being a cheer parent. What starts as a conversation about supporting your athlete quickly turns into something deeper: what this sport teaches families about resilience, community, and showing up—fully.We talk about how cheerleading has evolved, from the skills we see on the floor to the way information, creativity, and even language spread through the sport. From naming trends to social media shaping how quickly teams level up, this episode connects the dots between culture, coaching, and the parent experience.But at the core of it all, this is a conversation about perspective—how cheerleading can change not just the athlete, but the people around them.Because the impact of cheerleading isn’t just on the athlete—it’s on the people who love them most, and that’s what makes it more than counts: what routines teach us about teamwork, leadership, and life.TakeawaysParenting through the lens of cheerCommunity and resilience in cheerleadingImpact of social media on spreading informationChapters00:00 The Power of Parenting in Cheerleading13:41 The Evolution of Cheerleading20:45 Language Creativity and Social Media Impact | — | ||||||
| 3/31/26 | ![]() 007 Natalie - Team Canada Premier Head Coach | What does it actually take to build a national team routine—when time is limited and every decision matters?In this episode, Natalie breaks down the strategy behind Team Canada: from athlete selection and preparation to navigating a unique scoring system and building a “homework culture” that drives success. We get into how routines evolve through feedback, how to adapt under pressure, and why visual storytelling is just as important as the skills on the mat.This is a behind-the-scenes look at what it really takes to perform at the highest level—and the decisions you don’t see on competition day.Because cheerleading is more than counts. And what makes routines special is what they teach us about teamwork, leadership, and life.Let’s get into it.TakeawaysBuilding a national team routine with limited time and a unique scoring systemThe importance of strategy, athlete selection, and the homework culture in team success Visual storytellingAdaptation to feedbackChapters00:00 Introduction and Background17:03 Transition to ICU Scoring System24:07 Engaging the Crowd31:15 Performance Evaluation41:09 Future of Team Canada | — | ||||||
| 3/23/26 | ![]() 006 - JJ Jones | On this episode of More Than Counts, I’m joined by JJ—coach, choreographer, and someone who truly understands what it takes to build routines that hit.We get into his journey through cheer, from stepping into the California scene to finding his voice in coaching and choreography. But more than that, this conversation really dives into what sits underneath great routines—team culture, intention, and strategy.We talk about what actually makes choreography work (and what doesn’t), how to approach routine changes without losing your structure, and why musicality and pacing can completely change how a routine is received.We also get into the differences between high school and all-star routines, and the non-negotiables JJ brings into every team he works with.If you’ve ever watched a routine and thought “why did that score the way it did?”—this episode is for you.TakeawaysTeam culture is the foundation for successChoreography process involves blocking out the routine before adding choreography Routine ChangesChoreography StrategyChapters00:00 The Foundation of Team Culture14:42 Coaching Strategy and Non-Negotiables23:15 Routine Changes and Overhaul35:35 High School vs. All-Star Routines | — | ||||||
| 3/16/26 | ![]() 005 - Kevin | Kevin Ahern joins More Than Counts to share his journey into cheerleading and the path that led him from athlete to choreographer and coach.In this conversation, we explore how Kevin discovered cheerleading through his background in dance and how early opportunities to choreograph quickly turned into a passion for creating routines and working with teams. He shares his approach to choreography, including the importance of collaboration with coaches, understanding the strengths of athletes, and building routines that feel authentic to the team performing them.Kevin also talks about the realities of working with different programs — from adapting to gym changes and supporting teams through transitions, to how competition results can influence the growth and movement within gyms.And of course, we watch routines together.We break down performances from South Bay Divas, Texas Bandits, Fierce Athletics, and a listener-submitted routine from Brazil, discussing choreography choices, visual clarity, stunt creativity, and how small adjustments can impact the way a routine reads on the floor.This episode also touches on evaluating non-tumbling routines, the unique energy of Level 1 teams, and Kevin’s advice for aspiring choreographers looking to grow in the industry.TakeawaysKevin’s journey from dancer to cheerleader, choreographer, and coachWhy collaboration with coaches is essential when building routinesHow choreography should adapt to the strengths of each teamThe impact of competition results on gym growth and athlete movementLessons for aspiring choreographers entering the cheer industryChapters00:00 Discovering Cheerleading09:33 Choreography Philosophy and Non-Negotiables19:23 Theme in Cheer Routine25:39 Adapting to Gym Changes31:24 Factors Influencing Gym Attraction37:19 Level 1 Routine Enthusiasm42:33 Non-Tumbling Routine Evaluation | — | ||||||
| 3/9/26 | ![]() 004 Jeremy + Marcus | What happens when choreography becomes more than just skills and counts — and starts with relationships?In this episode of More Than Counts, I sit down with Jeremy Brown and Marcus, the duo behind Creative Elements, to talk about their journey in the cheerleading industry and the philosophy that drives their choreography.We dive into how their partnership started, why they prioritize relationship-driven choreography, and how collaboration between coaches, athletes, and choreographers can transform a program. Jeremy and Marcus share their perspective on evolving trends in cheerleading, the importance of creating a supportive team environment, and the non-negotiables they bring into every routine they build.We also break down routines together — from Florida Twisters to Arizona All-Star Venom — analyzing what makes performances stand out, why clean movement and clear visuals still win, and how small details like formations, timing, and even uniform colors can dramatically impact how routines are seen by judges and audiences.This conversation goes beyond choreography. It’s about community, mentorship, and building teams where athletes feel supported and inspired to grow.Because at the end of the day… cheerleading is more than counts.TakeawaysRelationship-driven choreography builds stronger teamsCollaboration between coaches, athletes, and choreographers is essentialClean movement and clarity still win on the scoresheetVisual elements — including formations and uniform colors — impact performance perceptionMeeting teams where they are is key to long-term program successChapters00:00 The Art of Relationship-Driven Choreography05:55 Trends and Changes in Cheerleading23:41 The Impact of Clean Movement and Visuals31:03 The Importance of Basic Skills | — | ||||||
| 3/2/26 | ![]() 003 - Hailey D'Lynn Smith | In this episode of More Than Counts, I sit down with Hailey D’Lynn Smith — Weber State, Miami Metal, and Team USA athlete — to break down one of the most powerful journeys in partner stunt.From her transition out of elite gymnastics into the world of cheerleading, to qualifying near the bottom and rising to become a back-to-back champion, Hailey shares what it really took to build confidence, trust a long-term stunt partnership, and redefine what winning means.Together, we watch her routines from 2022 to today and analyze the evolution in real time — the strategy behind routine construction, the shift from difficulty to cleanliness, and the mindset that changed everything.We talk about:developing confidence when you feel like you don’t belongthe role of coaching, mentorship, and athlete support systemsovercoming setbacks and injuriestraining with intention and purposewhy your “reason why” matters more than motivationThis episode is about perseverance, growth, partnership, and pushing the boundaries of what’s possible — on and off the mat.Because cheerleading is More Than Counts.Chapters00:00 Journey from Gymnastics to Cheerleading19:06 Evolution of Routines and Skills28:37 Pushing Boundaries and Setting New Standards35:12 Overcoming Setbacks and Finding Purpose54:32 Dedication, Discipline, and Growth Mindset | — | ||||||
| 2/19/26 | ![]() 002 - Andres Galvan | n this episode of More Than Counts, we sit down with Andres, a Mexican choreographer whose work is making an impact on teams around the world. From his journey as an athlete to coaching and building a global choreography career, Andres shares how his experience has shaped his creative process and his approach to athlete experience.We dive into the evolution of cheerleading in Mexico, the reality of working with half-season and non-tumbling teams, and how he balances difficulty, creativity, and team identity when building routines.Together, we break down three impactful routines from different programs, exploring the story behind each team, the choreographic choices, and the moments that truly hit the scoresheet.This episode is a deep look at culture, collaboration, and what it means to create routines that are not only competitive — but meaningful.Because cheerleading is More Than Counts.TakeawaysGlobal expansion of cheerleading careerImportance of positive athlete experience Collaboration is key to successful choreographyNon-tumbling routines require strategic choreographyCompetition experiences shape team growth and learningStorytelling and emotional themes enhance routine impactDetailed analysis improves routine qualityChapters00:00 Introduction and Cheerleading Beginnings05:27 Season Structure and Development in Mexico10:54 Progress in Mexican Cheerleading17:16 Difficulty vs. Creativity in Choreography29:01 Routine Showcase: All Star Revolution J336:15 Non-Tumbling Team Dynamics - Barcelona Bears47:17 2026 Routine Theme | — | ||||||
| 2/5/26 | ![]() 001 - Ashley Williams | Welcome to More Than Counts, a visual podcast about what really goes into cheerleading routines.Hosted by cheer judge Mimi, this show brings choreographers, coaches, and athletes together to break down choreography, creativity, and the stories behind the routines you see on the floor. We talk about what makes routines special, what actually hits the scoresheet, and what these routines teach us about teamwork, leadership, and life.In our first episode, we sit down with Ashley Williams to explore her journey in cheerleading, the different hats she wears in the industry, and her creative process. Together, we watch and analyze routines from this season and previous years, diving into the decisions that shape strong choreography.This channel is for coaches, choreographers, parents, and athletes who want to better understand choreography — and start seeing cheerleading in a whole new way.Because cheerleading is More Than Counts. | — | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.

