Motion Hatch: Helping Motion Designers Do Better Business

Want personalised coaching from me? Check out Balanced Business Bootcamp. 📲 Grab my free Social Media Guide for Motion Designers.I was invited to the Freelancers and Friends networking event at Doodledo Studio in Manchester. I had a great chat with their studio owner James, where I gave my advice on niching down and positioning your services in a unique way to stand out. We also had some great audience questions about pricing strategies and using social media to connect with potential clients. We discussed:✅ My journey from full-time motion designer to Motion Hatch. ✅ How to create a unique niche and use your positioning to stand out. ✅ What are productised services and do they work?✅ What are the best ways to structure pricing packages?✅ What's working right now on social media to get clients?✅ What should you do if cold outreach isn't working?✅ The pressures and imposter syndrome that comes with using LinkedIn. Doodledo: WebsiteLuke Stanley: LinkedInListen next: Our episode with studio owner's, Illenia and Luca. Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our websiteRate this podcast

As we draw 2024 to a close, I thought a Q&A episode would be a nice way to end the year on the podcast. I get questions all the time about specific problems that motion designers face when running their businesses. So, the chances are that you're facing these problems, too. In this episode, I share my thoughts on how you could run a successful subscription-based motion design business, my opinions on charging for your project files and how much time you should actually be spending on outreach. In this episode, I cover:- How to justify long timelines to clients- How to stand out amongst other motion designers- Should you charge for project files?- How to build a profitable subscription-based motion design business- How to find time and motivation for business tasks- How to write the best copy for LinkedIn- How much time you should be spending on outreach Links Mentioned:Sign up to our email list hereSubmit a question hereDownload our Vivid Vision ExerciseDownload our Social Media Guide 2.0 📲Joe Walker: LinkedInHemmingway App*Speechify*Grammarly(Any links above marked with a * are affiliate links. Using this link means we get a little kickback, but it doesn't cost you anything.)Free resources to grow your career:💸 Get your next client in 5 days!Connect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our websiteRate this podcastListen to this podcast next

🌟Download my FREE Social Media Guide and Freelance Funnel Framework worksheet here: motionhatch.com/inmotion This video was filmed LIVE at the Barbican in London for the Playgrounds In Motion event. My lovely friend Ashleigh Robertson, a freelance motion designer, interviewed me about what’s currently working to get clients right now.In this episode, we discussed the motion design industry’s ever-changing landscape and how we can adapt and leverage these changes to stand out to potential clients.- What can new freelancers do right now to get clients?- How can established freelancers and studio owners get clients right now?- How to set up your CRM to get more clients- How the motion design industry has changed - The best way to niche down and stand out to new clientsAshleigh Robertson: Website Playgrounds, In Motion: WebsiteFree resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our websiteRate this podcast

I have some news for you this week...We are taking a short break from the podcast and YouTube channel until the Autumn (fall). We'll be coming back even bigger and better with the second half of season 2. I hope you have a wonderful summer, and thank you so much for supporting Motion Hatch! Links mentioned:🚀 Join the self-paced version of Client Quest Live💬 Leave us your feedback and suggestionsFree resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our websiteRate this podcast

Caleb and Shelby Ward founded Curious Refuge after going viral for using AI to create a fake Wes Anderson x Star Wars movie trailer.In this episode, I ask Caleb and Shelby how motion designers can realistically utilise AI in their workflows, the best AI tools to use and how we can future-proof our careers against the rise of AI.In this episode, you’ll learn:How Caleb and Shelby went viral with their AI projectHow they formed Curious RefugeWill AI make roles in animation redundant?What AI tools should motion designers be using?How can you implement AI into your pipeline?How can you future-proof your motion design career against AI?Follow Curious Refuge: Website | InstagramFree resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our websiteRate this podcast

Mothers of Mograph are trying to combat feeling alone as moms in the creative industry. Parenthood is often considered a taboo topic in the creative industry, something Jennie Davis and Kaci Smith are on a mission to change with Mothers of Mograph. In this episode, Jennie and Kaci share challenges and solutions to being a creative while being a parent, how they manage their schedules and how they've both benefitted in their careers since having children.Jennie and Kaci discuss:What is Mothers of Mograph?The impact that becoming a parent can have on your careerHow to better manage your time with kidsThe positive outcomes of being a parent and a motion designerHow the creative industry can better support parentsFollow Mothers of Mograph: Website | Instagram Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our websiteRate this podcast

Jessica Hische is a lettering artist, freelancer and author, selling books and craft supplies in two brick and mortar stores in the US. Jessica has built an incredible personal brand by building a following on social media, writing her own children's books and speaking at events such as OFFF and Adobe Max. Her network has helped her to land huge clients, including working on titles for director Wes Anderson.In this episode, Jessica shares her networking secrets to land big clients - including the benefits that smaller clients can offer. She also discusses how to make the most of pitching to clients, how newsletters may be the future of communicating to clients and how to avoid social media burnout.In this episode, you'll learn:How Jessica worked with Wes AndersonWhy networking is important as a designerHow to make the most of pitching to clientsHow to avoid social media burnoutBehind the scenes of Jessica's brick and mortar storesHow to land big clientsFollow Jessica: Website | InstagramLinks: My First Book of Fancy Letters Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our websiteRate this podcast

We're back with a brand new season of the Motion Hatch Podcast featuring some incredible guests! Motion Hatch helps motion designers to start and scale their businesses.We dive deep into the challenges freelancers and studio owners come up against and have conversations with a wide range of business and marketing experts through the lens of motion design, as well as designers, animators, and artists who are just a few steps ahead of you.Together, we uncover the exact next steps you can take to a thriving and sustainable motion design business. If you're new to Motion Hatch, you might not know that the podcast already has over 100+ episodes in its back catalogue.This season, we're taking it up a notch, exploring the tough questions freelancers and studio owners face every day.

Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our Accelerator students, Giuseppe about how he niched down his animation studio Motion Aptitude to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, Motion Aptitude and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors. In this episode, he explains how he found his niche and hopes he can inspire other designers to pursue the work they love. Read the full shownotes

Looking to pursue motion design side projects but unsure how to find balance with your day job? In today’s episode Charli Marie explains how side projects can help motion designers to improve their craft and process. About Charli Marie Charli Marie is a Youtuber, podcast host and Creative Director at email marketing company ConvertKit. Throughout her working career, Charli has always pursued some side projects outside of her 9-5 role. Currently she creates weekly content on her YouTube channel and podcast, Design Life, sharing insights into life as a professional designer alongside tutorials and advice on design tools and concepts. Read the full shownotes

Looking to make six figures as a motion designer, but not sure where to start? Motion designer John Filipkowski discusses how he hit this financial goal and how other freelance motion designers can achieve six figures too. About John Filipkowski John Filipkowski is a freelance motion designer based in Chicagoland, USA. He specialises in both 2D and 3D motion design and has worked with some amazing clients - from Sony, to Paypal and Samsung! After already achieving a six-figure salary through full-time employment, John wanted to make the move to freelancing and gain more working freedom, but he also wanted to be sure he could match his salary. Through extensive outreach, building a large network of fellow motion designers and potential clients, and most of all, keeping a level-headed approach, John has achieved this goal. He hopes he can inspire other freelance creatives through his story, helping them to make six figures as a motion designer and find a more rewarding way of working. Read the full shownotes

Many motion designers dream of making passive income. But how do you actually go about doing it? Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode, we explore how he started making money through After Effects templates and how you can still be successful even if a market is saturated. About Justin Archer Justin Archer has been a professional motion designer for the past nine years. For half of this time he worked for companies and for the other half, he’s been freelance whilst also pursuing different personal projects. He started building templates for Final Cut Pro more as a way for him to start commissioning his own personal projects. He wasn’t getting enough work for 3D projects at the time and so he started using Envato as a way to make his portfolio more diverse - if he sold anything, that was simply a bonus. He did some research and noticed that it was more multi-purpose motion graphics that seemed to sell well, so he started creating these - things like titles and lower thirds. Before he knew it, he had a thriving side hustle that was generating him passive income. Here’s how he did it. Read the full shownotes.

Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project. About Ryan Koral Ryan Koral has always loved shooting video. He started his business 17 years ago and what started as a $300 one-off shoot for his first client quickly lead to him and his team flying all around the world shooting beautiful weddings. But as time went on and he started a family, he wanted to grow his business without the need to travel so frequently. A friend of his said “Ryan, you can tell peoples’ stories through video - it doesn’t have to be the story of their wedding.” and this opened his eyes to the possibilities in front of him. He then rebranded his business, which is now called Tell Studios and 5 years ago he started another business called Studio Sherpas, where he talks about the business side of growing a video business. He also has a weekly podcast called Grow Your Video Business. Read the full shownotes here.