Gambling with ad rules, Daily Mail's subs drive, and Ooh exits retail media

About this episode

The episode discusses new gambling advertising restrictions, the Daily Mail's shift towards subscriptions, and implications for sports broadcasting deals.

Welcome to the Mumbrellacast, where chances are you're about to win. We open this week's podcast by parsing the new gambling advertising restrictions announced last week by Anthony Albanese, more than one-thousand Earth days since a parliamentary inquiry recommended a total ban. While this isn't a total ban, in-stadium advertising at sporting events is no longer allowed (including on teams jerseys), TV stations are limited to three ads an hour, celebrities can no longer promote betting companies, and kids will be spared the footy odds blasting through SEN 1116 during school pick-up times. But do the new restrictions go far enough? Is Albanese's focus on protecting children from the evils of hearing about a same-game multi missing the point, when we live in a country with the most gambling losses (and wins!) per capita in the world? And what does this mean for the NRL's pending broadcasting deal, which footy boss Peter V'landys still believes will beat the AFL's current $4.5b seven-year deal? For that last question, we pass the mic to gambling and sports media rights expert Lachlan Gepp, who channelled Daryl Kerrigan in saying, "tell him he's dreaming". This week, Daily Mail…

People in this episode

Host: Mumbrella

Guest: Lachlan Gepp

Topics covered

• gambling advertising restrictions
• media subscriptions
• sports broadcasting
• children protection
• digital transformation

Keywords

• gambling
• advertising
• subscriptions
• media
• sports
• broadcasting
• children
• Australia

Mentioned in this episode

Organizations: Daily Mail Australia, SEN 1116, AFL, NRL

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