Publicis' Michael Rebelo: Classic agency M&A no longer a priority

About this episode

Rory Heffernan and Michael Rebelo discuss the integration of Atomic 21 2 into Publicis Group and the future of agency mergers.

This time last year, Publicis Group completed its landmark acquisition of Atomic 21 2, bringing one of Australia's biggest independent media success stories into its fold. In today's interview episode of the Mumbrellacast, Rory Heffernan, CEO of Atomic 21 2, and Michael Rebelo, CEO of Publicis Group ANZ, unpack the year-long integration process, including what's worked and what comes next.

People in this episode

Guests: Rory Heffernan, Michael Rebelo

Topics covered

• agency acquisition
• media integration
• business strategy
• marketing trends
• Publicis Group
• Atomic 21 2

Keywords

• Publicis Group
• Atomic 21 2
• acquisition
• integration
• marketing
• business strategy

Mentioned in this episode

Organizations: Publicis Group, Atomic 21 2

Places: Australia

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