The Unmakers: James Donald's journey from oil rigs to consumer research
About this episode
James Donald discusses his transition from working on oil rigs to co-founding a successful market research platform, Ideally.
Two decades ago, James Donald was working on an oil rig in Norway. This month, Ideally -- the market research platform he co-founded -- raised over $13m in an investment round that will help the NZ-based startup push into the US, and launch a new product Ideally Canvas. Donald speaks with Tim Burrowes in the latest episode of Mumbrella’s Unmaker Series podcast, about his journey from oil to artificial intelligence and consumer research, and how he helped build a company worth north of $90m in a few years. He also discusses his company's new product, Ideally Canvas, which gives brands a real-time, continuously updated consumer profile rather than a static snapshot; the limitations of synthetic data; and how Ideally is able to offer a nimble consumer insights service that competitors will routinely charge ten times more for. Podcast edit by Abe’s Audio.
More episodes of Mumbrellacast
- Brian Gallagher and Tom Malone tap out of Nine Radio and into Tapt Media
- Radio ratings, Spotify is not social media, and M+C Saatchi's woes
- Relationship issues in agencyland and the case of the disappearing media jobs
- Gambling with ad rules, Daily Mail's subs drive, and Ooh exits retail media
- Vodafone's disconnect, Virgin's retail media play, and kids still on social media
- Publicis' Michael Rebelo: Classic agency M&A no longer a priority
Explore listener stats, chart rankings, contacts and more on the Mumbrellacast podcast page.