About this episode
This episode discusses the risks associated with different Amazon PPC options, particularly focusing on cost per click versus cost per acquisition.
Send us Fan Mail Amazon PPC cost per click vs cost per acquisition explained, including Amazon ads bidding, impressions, conversion rate, and pay-per-sale risk. Schedule a coaching call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxu This video explains why cost per click is still the safer option for most Amazon sellers. It breaks down how Amazon ads use impressions, clicks, relevance, and conversion rate to decide what gets shown. It also explains why pay-per-sale or cost per...
People in this episode
Host: Steven Pope
Topics covered
- Amazon PPC
- cost per click
- cost per acquisition
- advertising
- e-commerce
- marketing strategies
Keywords
- Amazon PPC
- cost per click
- cost per acquisition
- bidding
- conversion rate
- pay-per-sale
- advertising risk
Mentioned in this episode
Organizations: Amazon
More episodes of My Amazon Guy
- Amazon SEO For AI Agents Full Walkthrough Guide · June 12, 2026 · 10 min
- BREAKING NEWS: Amazon Releases New Two Part Title Requirements · June 11, 2026 · 7 min
- Amazon Ranking Dropped? Do THIS to Regain Sales Velocity · June 10, 2026 · 6 min
- Stop Deep Discounting on Prime Day: The High-Margin Playbook for 2026 · June 9, 2026 · 5 min
- Amazon SEO has CHANGED: Stop Keyword Stuffing (New 2026 AI Ranking Rules) · June 8, 2026 · 38 min
- Why AI Shopping Agents Are Changing Your Amazon Strategy · June 5, 2026 · 28 min
Explore listener stats, chart rankings, contacts and more on the My Amazon Guy podcast page.