Ben Siegel: Don’t Pitch-Make Them Care

Ben Siegel: Don’t Pitch-Make Them Care

From My Biggest Lesson by Range Ventures

February 6, 2026 · 18 min · Episode 80

About this episode

Ben Siegel discusses his journey with Abode, the importance of consultative selling, and the role of AI in early career hiring.

This week  Adam  speaks with Ben Siegel , the Co-Founder and CEO of Abode , a modern early-career platform built for Gen Z. Ben has steered the company since its inception during his college years. Under his leadership, Abode has partnered with major corporations such as Fidelity and Amazon, positioning itself as an essential operating system for early career programs. Ben successfully raised over $5 million in venture capital and ultimately sold Abode to 10,000 Coffees in 2025 .  In this episode, he shares insights from Abode’s evolution, the decision to sell but still lead, and the role of AI in early career hiring, plus his biggest lesson on the importance of consultative selling with customer-centric storytelling. Listen now on:  Amazon Music (Alexa)  |  Spotify  |  Apple Podcasts   or wherever you get podcasts! Connect with hosts  Adam  and   Chris  and the  Range VC team on LinkedIn   https://www.linkedin.com/company/range-ventures/ Check out more about what we're up to at  Range.vc   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at…

People in this episode

Hosts: Adam, Chris

Guest: Ben Siegel

Topics covered

  • early career platforms
  • venture capital
  • consultative selling
  • AI in hiring
  • Gen Z
  • customer-centric storytelling

Keywords

  • Abode
  • Ben Siegel
  • venture capital
  • early career
  • AI
  • consultative selling
  • Gen Z
  • customer-centric storytelling

Mentioned in this episode

Organizations: Abode, Fidelity, Amazon, 10,000 Coffees

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