
How One DPC Practice Built a Financially Sustainable Model - Without Insurance
From My DPC Story by Maryal Concepcion, MD
March 1, 2026 · 56 min · Season 6 · Episode 256
About this episode
Dr. Matthew Hitchcock discusses how his DPC practice operates a financially sustainable model without relying on insurance.
Dr. Matthew Hitchcock of Hitchcock Medical Group in Chattanooga, TN has spent over a decade proving that direct primary care is not just better medicine, it's a smarter business. In this episode, he breaks down the layered economic model behind his DPC practice, in-house pharmacy, and cash-only imaging center. What we cover: Why primary care is a loss leader in the insurance world and how DPC fixes thatHealth insurance ≠ healthcare access (and why that distinction matters)How a fully licensed...
People in this episode
Host: Maryal Concepcion, MD
Guest: Dr. Matthew Hitchcock
Topics covered
- direct primary care
- financial sustainability
- healthcare access
- insurance
- business model
Keywords
- direct primary care
- financial model
- in-house pharmacy
- cash-only imaging
- health insurance
Mentioned in this episode
Organizations: Hitchcock Medical Group
Places: Chattanooga, TN
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