Marketing a Direct Specialty Care Practice: How Dr. Ashley Agan Built Scottie ENT on Reviews, Relationships, and a Patient-First Brand

Marketing a Direct Specialty Care Practice: How Dr. Ashley Agan Built Scottie ENT on Reviews, Relationships, and a Patient-First Brand

From My DPC Story by Maryal Concepcion, MD

April 12, 2026 · 1h 7m · Season 6 · Episode 262

About this episode

Dr. Ashley Agan discusses her approach to marketing her direct specialty care practice, Scottie ENT, focusing on patient experience over traditional advertising methods.

What does it actually take to market a direct specialty care practice in a city full of competitors? For Dr. Ashley Agan, otolaryngologist and founder of Scottie ENT in Dallas, Texas, the answer had nothing to do with billboards or ad spend, and everything to do with how patients felt when they left her office. In this episode, Dr. Agan shares her journey from nearly 13 years at UT Southwestern, including a clerkship director role, to opening her own cash-pay ENT practice named after her late...

People in this episode

Host: Maryal Concepcion, MD

Guest: Dr. Ashley Agan

Topics covered

  • marketing
  • direct specialty care
  • patient experience
  • entrepreneurship
  • otolaryngology

Keywords

  • direct specialty care
  • ENT practice
  • patient-first brand
  • marketing strategies
  • healthcare entrepreneurship

Mentioned in this episode

Organizations: Scottie ENT, UT Southwestern

Places: Dallas, Texas

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