My Social Life: How Content Creators Grow on YouTube & TikTok

If you've ever listened to My Social Life, thank you ❤️Four years ago I started My Social Life, not fully understanding the journey I was about to embark on. Over these last four years I've grown as a person, met tons of incredible people along the way, and learned more than I realize.I've decided to bring My Social Life to an end after 200 episodes and in this episode I explain why I'm ending the show, reminisce about some of my favourite moments, thank the people who have helped me along the way, lose my train of thought a few times, and just enjoy my time recording the last episode.FOLLOW JACOBhttps://www.jacobkelly.ca/TikTok - @TheJacobKellyInstagram - @TheJacobKellyMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from Soundcloud

Hayden Cashion was the first ever guest on My Social Life, the 100th guest, and now he's the 200th guest. Hayden is the CEO and founder of Cashion Marketing, co-founder of Modern Marketing, and at the time of this recording has over 120,000 followers on TikTok.In this exclusive interview with Hayden, he opens up about currently experiencing burnout, his new business 'Modern Marketing', his social media content system, regret, and more!WHAT WE TALKED ABOUT0:00 - Intro1:54 - Burnout31:14 - Modern Marketing40:57 - Hayden’s content system and thoughts on social media1:14:21 - Regret1:24:50 - Why Modern Marketing workedFOLLOW HAYDENTikTok - @HaydenCashionInstagram - @Hayden.CashionModern Marketing - @ModernMarketingFOLLOW JACOBhttps://www.jacobkelly.ca/TikTok - @TheJacobKellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEJoin the Discord: https://discord.gg/dYwXnJsdYouTube - My Social Lifehttps://mysociallifepodcast.comFOLLOW SURF https://www.joinsurf.com/ Instagram - @joinsurfMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from Soundcloud

Corey Tonge is a content creator from Montreal, Canada. Corey was working in marketing and making TikToks on the side, learning every day how to make his videos better, use a green screen, add in special effects, and more! Then one day, he posted a GTA V skit, it got over 3 million likes and the rest is history! Today, the Canadian creative has over 4 million followers on TikTok and over 2 million subscribers on YouTube!In our exclusive conversation with Corey we discuss how he grew on TikTok, his creative process for making his videos (he even shares one of his scripts!), tips to upload consistently, mental health as a creator, how he plans to make the jump from YouTube Shorts to long form content, and more!WHAT WE TALKED ABOUT0:00 - Intro1:28 - Getting into TikTok11:20 - How Corey makes his TikToks23:45 - Uploading consistently28:59 - Mental health32:38 - YouTube Shorts, Instagram Reels, and getting into acting42:05 - Videogames48:29 - Advice for aspiring creatorsFOLLOW COREYTiktok - @CoreyTongeYouTube - @CoreyTongeInstagram - @CoreyTongeFOLLOW JACOBhttps://www.jacobkelly.ca/TikTok - @TheJacobKellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEJoin the Discord: https://discord.gg/dYwXnJsdYouTube - My Social Lifehttps://mysociallifepodcast.comFOLLOW SURF https://www.joinsurf.com/ Instagram - @joinsurfMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from Soundcloud

Fresco Trey is the truth, and it won’t be long before the entire world knows it. Memphis bred, Trey is an emotional artist known for his Feel-Good vibes and willingness to address love, pain, and everything in between. A trailblazer determined to make his own path, Fresco Trey has gone from a budding artist sliding underneath the radar to working with some of the top artists and producers in the music industry in just two years.In this exclusive interview with My Social Life Trey shares how he got into music, why authenticity is so important to him, linking with Post Malone, the story behind some of his biggest songs, his creative process, and more!WHAT WE TALKED ABOUT1:01 - Getting into music10:27 - Authenticity22:17 - Linking up with Post Malone26:14 - Trey’s biggest songs34:20 - The appeal of being an artist39:49 - Trey’s Creative ProcessFOLLOW TREYInstagram - @FrescoTreyTikTok - @FrescoTreyStream Heartbreak Diaries 2FOLLOW JACOBhttps://www.jacobkelly.ca/TikTok - @TheJacobKellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEJoin the Discord: https://discord.gg/dYwXnJsdYouTube - My Social Lifehttps://mysociallifepodcast.comFOLLOW SURF https://www.joinsurf.com/ Instagram - @joinsurfMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from Soundcloud

Jeremy Abramson, also known as CoachJeremy305 on TikTok is a Chief Energy Officer who's on a mission to bring more health, healing, and happiness to humanity.In our exclusive interview with Jeremy we discuss how getting fired from his dream job was the best thing to happen him, why giving back is so important, how TikTok allows him to have impact at scale, and how to tap into your most creative self.WHAT WE TALKED ABOUT1:17 - Jeremy’s childhood9:20 - Getting fired from his dream job18:42 - Moving to Miami32:00 - What is Jeremy’s job?41:16 - Giving back50:52 - Tapping into his most authentic creativityFOLLOW JEREMYTikTok - @CoachJeremy305Instagram - @CoachJeremy305YouTube - Coach JeremyNutrition ProgramFOLLOW JACOBhttps://www.jacobkelly.ca/TikTok - @TheJacobKellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEJoin the Discord: https://discord.gg/dYwXnJsdYouTube - My Social Lifehttps://mysociallifepodcast.comFOLLOW SURF https://www.joinsurf.com/ Instagram - @joinsurfMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from Soundcloud

LeanBeefPatty has one of the best communities I have ever seen online. She's grown her TikTok to over 4.6M followers, typically gets over 1 million views per video, and she has an engaged comment section without having spoken in any of her TikToks. On top of that she's successfully made the difficult jump to YouTube (without using YouTube Shorts) and in 5 months has grown to over 200K subscribers while not having a single video with less than 100K views.In this exclusive interview with Patty herself, we explore Patty's rapid rise on Tiktok, her TikTok creative process, the analytics she looks at, making the jump to YouTube, monetization and so much more!WHAT WE TALKED ABOUT1:15 - Getting on to TikTok and growing quickly13:46 - Patty’s TikTok process19:50 - Taking the jump to full time and monetization30:49 - Analytics34:59 - Successfully making the jump to YouTube45:52 - Mental health as a fitness creatorFOLLOW PATTYTikTok - @LeanBeefPattyYouTube - LeanBeefPatty Instagram - @LeanBeefPattyEverything elseFOLLOW JACOBhttps://www.jacobkelly.ca/TikTok - @TheJacobKellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEJoin the Discord: https://discord.gg/dYwXnJsdYouTube - My Social Lifehttps://mysociallifepodcast.comFOLLOW SURF https://www.joinsurf.com/ Instagram - @joinsurfMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from Soundcloud

Like many people, Huyen Tran got on TikTok in March 2020 and has since grown her account to have over 2.3 million people that tune in to see her comedic skits with her popular Grandma character.In this exclusive interview, Huyen explains her TikTok process, why she's studying comedy writing, why she watches old YouTube skits, and how she balances it all while going to school and being a Mom.WHAT WE TALKED ABOUT0:00 - Intro1:07 - How Huyen got on TikTok8:01 - Huyen’s TikTok process31:14 - Advice for aspiring creators39:08 - Growing to over 500K on YouTube Shorts42:44 - Huyen's scheduleFOLLOW HUYENTikTok - @HuyenTxoInstagram - @HuyenTxoYouTube - Huyen TranFOLLOW JACOBhttps://www.jacobkelly.ca/TikTok - @TheJacobKellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEJoin the Discord: https://discord.gg/dYwXnJsdYouTube - My Social Lifehttps://mysociallifepodcast.comFOLLOW SURF https://www.joinsurf.com/ Instagram - @joinsurfMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from Soundcloud

Soheil Var is a Norwegian-Iranian footballer living in Canada who has grown his a following of over half a million people on TikTok! Soheil is using TikTok to document his journey to signing a professional football contract.In our exclusive interview with Soheil we discuss how he got traction on TikTok, his content pillars, how he creates his content, how TikTok has benefited his football career, and so much more!WHAT WE TALKED ABOUT0:00 - Intro1:07 - Soheil’s football/soccer background and getting into content creation8:29 - Setting the goal to sign a pro contract in 365 days18:23 - Getting traction on TikTok27:03 - Quality versus quantity35:29 - Soheil’s content pillars39:10 - Opportunities Soheil has gotten as an athlete as a result of putting out contentFOLLOW SOHEILTikTok - @Soheil.VarInstagram - @Soheil.VarYouTube - Soheil VarFOLLOW JACOBhttps://www.jacobkelly.ca/TikTok - @TheJacobKellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEJoin the Discord: https://discord.gg/dYwXnJsdYouTube - My Social Lifehttps://mysociallifepodcast.comFOLLOW SURF https://www.joinsurf.com/ Instagram - @joinsurfMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from Soundcloud

To call Michael Lazerow a serial entrepreneur would be an understatement. He has built business in every generation of the internet, Web1, Web2, and now Web3 with his latest project, Super F3st. This isn't Michael's first foray into the world of NFT and web3 - he bought a crypto punk in early 2020, has invested heavily into the space with his investment firm Velvet Sea Ventures currently having over $400M worth of web3 assets under management.In this exclusive interview Michael shares his entrepreneurial background, the story of how he got into NFTs, why he's building his own NFT project, the importance of community, and what is going to separate the most successful NFT projects.WHAT WE TALKED ABOUT1:22 - Michael’s entrepreneurial background18:07 - Getting into NFTs and Crypto36:23 - The importance of community for long term successFOLLOW MICHAELTwitter - @LazerowSuper F3st - https://www.superf3st.xyz/FOLLOW JACOBhttps://www.jacobkelly.ca/TikTok - @TheJacobKellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEJoin the Discord: https://discord.gg/dYwXnJsdYouTube - My Social Lifehttps://mysociallifepodcast.comFOLLOW SURF https://www.joinsurf.com/ Instagram - @joinsurfMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from Soundcloud

Oliver Nordin is a professional parkour athlete from Sweden and he has grown his social media followings to over 1.7M followers on TikTok and over 800K subscribers on YouTube.In this exclusive interview the pro athlete shares how he got into parkour, what led to him going mega viral on YouTube, how he grew on TikTok, his process for consistently creating content and more!WHAT WE TALKED ABOUT0:00 - Intro2:13 - Oliver’s background in parkour and how he took it full time6:33 - Getting started on YouTube14:46 - How Oliver makes his money15:54 - Oliver’s TikTok process25:15 - Building community28:43 - Advice for aspiring creators34:14 - Parkour QuestionsFOLLOW OLIVERTikTok - @OliverNordin1YouTube - Oliver NordinFOLLOW JACOBhttps://www.jacobkelly.ca/TikTok - @TheJacobKellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEJoin the Discord: https://discord.gg/dYwXnJsdYouTube - My Social Lifehttps://mysociallifepodcast.comFOLLOW SURF https://www.joinsurf.com/ Instagram - @joinsurfMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from Soundcloud

Jordan Tarver is back on My Social Life to explain how he sold 10,000 copies of his book because of TikTok.In his first appearance on My Social Life over two years ago, Jordan teased his upcoming book "You Deserve This Sh!t" - fast forward to 2021 and he finally released the book. After an initial spike in sales with the book's launch, sales slowed down until Jordan posted a TikTok on Christmas Day that led to 100 sales in 12 hours, and those 100 sale days didn't slow down for months all because of the power of BookTok!In this exclusive interview Jordan shares the exact TikTok series that has led to the growth of his book, not pigeonholing himself on TikTok, feeling unworthy when he first went viral and so much more.WHAT WE TALKED ABOUT1:06 - Releasing his book, You Deserve This Sh!t8:25 - Deciding what should be a hobby and what should be a business14:16 - Selling 10,000 copies of this book on TikTok26:48 - The difference between purpose and passion35:44 - Feeling unworthy of success42:55 - Lessons from the book52:19 - Journal promptsFOLLOW JORDANTikTok - @JordanTarver All Links - https://www.jordantarver.com/this-is-for-youFOLLOW JACOBhttps://www.jacobkelly.ca/TikTok - @TheJacobKellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEJoin the Discord: https://discord.gg/dYwXnJsdYouTube - My Social Lifehttps://mysociallifepodcast.comFOLLOW SURF https://www.joinsurf.com/ Instagram - @joinsurfMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from Soundcloud

NeemaNaz has been a standup comedian for 8 years and his career has been taken to the next level thanks to TikTok. Since getting on the platform in 2019, the Toronto based comedian has grown to over 500K followers off the back of his spot on impersonations, most notable his GaryVee impersonation.In this exclusive interview with My Social Life, Naz discusses how he got into comedy in the first place, how he comes up with characters for his videos, TikTok growth, TikTok's impact on his comedy, and so much more!FOLLOW NEEMATikTok - @NeemaNazYouTube - @NeemaNaz All Socials - https://linktr.ee/neemanazFOLLOW JACOBhttps://www.jacobkelly.ca/TikTok - @TheJacobKellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEJoin the Discord: https://discord.gg/dYwXnJsdYouTube - My Social Lifehttps://mysociallifepodcast.comFOLLOW SURF https://www.joinsurf.com/ Instagram - @joinsurfMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from Soundcloud