Why Getting a Trademark Registration Is So Much Harder
From Naming in an AI Age by The NameStormers
December 4, 2025 · 3 min · Season 3 · Episode 27
About this episode
Ashley Elliott discusses the increasing challenges of trademarking names in the current global landscape.
In this episode of Naming in the AI Age, Ashley Elliott explains why trademarking a name has become increasingly challenging. Global trademark filings have nearly doubled over the past decade, from 6 million in 2015 to 11.7 million in 2024, with significant concentrations in countries like China and growing activity in emerging markets such as India, which filed roughly 540,000 trademarks in 2024. The rise of e-commerce, especially during COVID, fueled spikes in filings as online-first seller...
People in this episode
Host: Ashley Elliott
Topics covered
- trademark registration
- e-commerce
- global trademark filings
- challenges in trademarking
- emerging markets
Keywords
- trademark
- registration
- e-commerce
- filings
- China
- India
- COVID
- business
Mentioned in this episode
Organizations: China, India
More episodes of Naming in an AI Age
- How to Avoid “Name Slop”: Why AI-Generated Names Fail & What to Do About It · January 8, 2026 · 4 min
- DuPont & Polaroid Factors: Infringement and Likelihood of Confusion · November 20, 2025 · 8 min
- How to Avoid Getting Sued · October 24, 2025 · 13 min
- How to Read a USPTO Trademark Regestration · October 16, 2025 · 4 min
- How To Use Your Trademark Correctly · October 9, 2025 · 4 min
- Trademark Law and Naming Strategy: Why Distinctive Names Matter · September 25, 2025 · 7 min
Explore listener stats, chart rankings, contacts and more on the Naming in an AI Age podcast page.