NAR REALTOR® News Change Agents

In this episode of Realtors News: Change Agents, NAR Chief Economist Lawrence Yun sits down with Danielle Hale, Chief Economist at Realtor.com® | Homes for Sale, Apartments & Houses for Rent , for a candid, data‑driven conversation about the forces reshaping the 2026 real estate market in — and how agents can use those insights on the housing market and interest rates to better serve buyers and sellers. Together, they unpack: How listing data and consumer search behavior reveal where buyers are really headed Why cross‑market demand and migration trends matter more than ever for referrals and lead generation What agents should know about mortgage rates, the Federal Reserve, and buyer misconceptions How baby boomers, millennials, and Gen Z approach homeownership differently — and what that means for marketing and client strategy Why telling a clear, relatable housing story is critical for building trust with today's consumers

Being indispensable isn't about doing more — it's about doing the right things, consistently. In this episode of Change Agents, Bennett Richardson, Chief Marketing and Communications Officer at NAR, talks with Daniel Heider, EVP at TTR Sotheby's International Realty and founder of The Heider Company, about what separates top agents from the rest of the field. Heider shares how a service‑first mindset, intentional preparation, and disciplined use of video and social media helped build one of the most followed real estate brands globally. The conversation explores what modern marketing really requires, how strong systems support elite performance, and why trust and consistency matter more than trends. This episode is a practical look at how agents can sharpen their service, elevate their brand, and stay indispensable in a rapidly changing real estate industry. Show Notes R StreetThis piece marked an early shift in how we approached our property videos, incorporating lighting and popular music in a way that felt new at the time and immediately captured attention. Cecilia's PointThis was an opportunity to push further with our marketing initiatives given the scale and volume of the property. Through that campaign, we sourced a $12M offer directly from social, submitted prior to a tour, and ultimately closed within a week. 2025 RecapOur year-end video captured the challenges of the market over the last few years and how our small team persereved to deliver record results. It is a testament to the mindset and commitment of the people who are part of HEIDER Real Estate. International Women's DayOur most recent piece, and one that speaks more to our brand rather than a specific property. It reflects where we're heading creatively in a forward-looking marketing approach.

Real estate is changing — fast. In this inaugural episode of Change Agents, NAR CEO Nykia Wright sits down with Leo Pareja, CEO of eXp Realty, for a candid conversation about how technology, AI, and evolving consumer expectations are reshaping the real estate industry. Pareja shares his perspective on industry consolidation, shifts in buyer and seller behavior, and the growing importance of transparency, culture, and adaptability in today's market. Together, they explore what these changes mean for agents on the ground — and how real estate professionals can stay competitive as the pace of change accelerates. This episode offers timely insight for agents and brokers who want to understand what's driving industry transformation and what it takes to lead through change.