Why Every Negotiator Needs to Master Storytelling First - Andy Henriquez

Why Every Negotiator Needs to Master Storytelling First - Andy Henriquez

From Negotiate Anything by Kwame Christian Esq., M.A.

April 28, 2026 · 1h 27m

About this episode

Andy Henriquez discusses the importance of storytelling in negotiation and its impact on communication.

Andy Henriquez turned a rejected job application into a masterclass in human influence — and the only tool he used was a 30-second story. Andy Henriquez is a business storytelling coach, founder of the Master Storyteller Academy and the Million Dollar Storyteller Mastermind, and a keynote speaker who has trained executives at Google, Accenture, Bacardi, and Pratt & Whitney. He's a protégé of the legendary Les Brown — and in this conversation, he makes a compelling case that storytelling isn't a soft skill; it's the most underutilized negotiation weapon you already own. This is one of those rare episodes where the guest doesn't just talk about their craft — they demonstrate it in real time, and Kwame admits on mic that this conversation fundamentally changed how he shows up as a speaker and negotiator. Connect with Andy Andy's YouTube channel www.fivestoryframework.com Andy's Instagram Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

People in this episode

Host: Kwame Christian

Guest: Andy Henriquez

Topics covered

  • storytelling
  • negotiation
  • influence
  • business coaching
  • communication skills

Keywords

  • storytelling
  • negotiation
  • influence
  • business coaching
  • communication
  • Andy Henriquez
  • Kwame Christian

Mentioned in this episode

Organizations: Google, Accenture, Bacardi, Pratt & Whitney

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