Never Mind The Adverts 2025 Review

About this episode

Jon and Orlando review the biggest marketing stories and creative moments of 2025 with festive cheer and insights.

Jon and Orlando are back with a festive, fast-paced review of the biggest marketing stories and creative moments of 2025. Expect some interesting tipples, advertising wisdom (even some going back to 1928) and some laughs along the way. What to expect: 00:00 - Start 00:41 - Starting with some festive cheer 02:04 - The big news stories from 2025 02:20 - The multiplier effect 03:51 - The creative dividend 05:05 - The Cost of Dull Media 07:17 - Les Binet Go Big or Go Home 09:22 - The Wild West of Influencer Measurement 13:00 - How the pause screen has become an advertising channel 14:30 - Sydney Sweeney, American Eagle and Jaguar - The Crisis 16:15 - Mergers and WPP 17:26 - Drinks Trolley Break 19:00 - Jon’s highlight - awards 20:12 - Orlando Wood’s highlight of 2025 21:46 - Rory Sutherland vs Scott Galloway 22:35 - Jon and Alix Earle in Cannes 23:52 - Jon cycles up a mountain with Zwift 25:12 - Becoming trustee for the History of Advertising Trust 26:42 - The History of Christmas Advertising with a special guest 33:10 - Who won Christmas in 2025? 34:27 - Aldi and Kevin the Carrot 35:18 - Waitrose’s strong Christmas showing 36:28 - The most viewed Christmas Ads on YouTube 37:25…

People in this episode

Hosts: Jon Evans, Orlando Wood

Topics covered

• marketing stories
• creative moments
• advertising wisdom
• Christmas ads
• influencer measurement
• awards

Keywords

• marketing
• advertising
• Christmas ads
• influencer measurement
• awards
• creative dividend
• Coca Cola AI Christmas Ad

Mentioned in this episode

Organizations: Amazon, Aldi, Waitrose, Coca Cola, History of Advertising Trust