# 99 Keeping the Coffee boom going.

About this episode

The episode discusses the challenges and strategies to sustain the coffee boom in Vietnam.

What is the problem ? Coffee production and exports have boomed in Vietnam . The issue is to keep the boom going. What is the solution ? Doing much the same things that contributed to the boom in the first place. Organising farmers, supporting them with information and working with buyers What is the evidence? In Vietnam farmers have options to hold on to their crops What is the caveat? The futures market could increase price volatility What should organisations do ? Companies should secure supplies from farmers Sections Section 1: First 10 minutes : Getting to know Apurva. Section 2: Next 35 minutes: about coffee industry in Vietnam, how it has grown and how it is managing. Host: Sanjoy Sanyal , Founder Regain Paradise, New Ventures www.regainparadise.org www.regainparadise.org Guest: Apurva Manek Veteran coffee trader from Southeast Asia https://www.linkedin.com/in/apurva-manek-44774b52/ apurvamanek1407@gmail.com 21st July, 2025

People in this episode

Host: Sanjoy Sanyal

Guest: Apurva Manek

Topics covered

• coffee production
• Vietnam coffee industry
• agriculture
• supply chain

Keywords

• coffee boom
• farmers
• exports
• price volatility
• futures market

Mentioned in this episode

Places: Vietnam, Southeast Asia

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