CONVERSATION: Blooming Against the Odds: Meet Ajja

CONVERSATION: Blooming Against the Odds: Meet Ajja

From Newsroom Maldives by Newsroom.mv

April 18, 2026 · 6 min · Season 1 · Episode 4

About this episode

Hawwa Ajufaan, also known as Ajja, shares her journey from hospitality to becoming a passionate florist and entrepreneur in the Maldives.

Meet Hawwa Ajufaan, aka Ajja @mrs.curlyflorist ! When the Covid-19 pandemic paused her 15-year hospitality career, a temporary gig at a Malé flower shop sparked a brand new passion. Today, she isn't just arranging flowers, she’s telling stories. Watch as Ajja works her magic in the studio. Instead of copying Pinterest, she designs custom floral art that breathes life into spaces, perfectly matching her clients' personalities while keeping the Maldives' unique climate, culture and architecture in mind. Why Ajja is an inspiration: The Hustle: With no local floristry schools, she turns her vacations into study trips. She is currently on track to earn her International Master Florist title in Belgium. The Vision: She recently launched her virtual studio, Mrs. Curly Florist, with the ultimate dream of teaching young Maldivians this delicate yet powerful craft. "If you maintain quality and trust in yourself, nothing is impossible." Sometimes, the biggest setbacks are just planting the seeds for your next chapter. BRIDE FAIR 2026 A first of its kind conversation in the Maldives. Wedding Photographers & Videographers, Designers, Caterers, Venue Owners, Wedding Planners & Event…

People in this episode

Guest: Hawwa Ajufaan

Topics covered

  • floristry
  • entrepreneurship
  • personal growth
  • wedding industry

Keywords

  • Covid-19
  • floral art
  • Maldives
  • Mrs. Curly Florist
  • International Master Florist

Mentioned in this episode

Products: floral arrangements, virtual studio

Places: Maldives, Belgium, Maldives

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