About this episode

Nicolle Pangis discusses Netflix's rapid growth in ad-supported subscriptions and its innovative ad tech strategies.

Netflix Advertising VP Nicolle Pangis breaks down how the streaming giant scaled to over 250 million global ad-supported subscribers in just over three years by migrating to an in-house ad tech stack and blending programmatic data precision with massive culture-defining content tentpoles.

People in this episode

Host: Mike Shields

Guest: Nicolle Pangis

Topics covered

• Netflix
• live sports
• advertising
• ad tech
• programmatic data
• streaming
• content

Keywords

• Netflix
• live sports
• ad-supported subscribers
• ad tech stack
• programmatic data
• content tentpoles
• Nicolle Pangis

Mentioned in this episode

Organizations: Netflix, ad tech

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