Inside Spotify’s Ad Exchange Takeover

Inside Spotify’s Ad Exchange Takeover

July 21, 2026 · 16 min · Season 7 · Episode 91

About this episode

This episode discusses Spotify's advancements in the audio advertising sector, including its ad exchange and AI features.

Spotify is rapidly modernizing the audio advertising landscape by expanding its multi-format ad exchange, offering free first-party measurement tools, and launching cutting-edge generative AI features alongside natural language processing plugins that let brands buy and build campaigns directly from the command line.

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Host: Mike Shields

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Mentioned in this episode

Organizations: Spotify

Products: multi-format ad exchange, first-party measurement tools, generative AI features, natural language processing plugins

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