About this episode

Harvey Ma discusses the innovative rebranding of Sam's Club Connect and its impact on retail media.

Sam’s Club Connect VP and GM Harvey Ma reveals how a closed-loop, membership-driven model is redefining retail media by shifting from siloed, single-channel tactics to sensory, full-funnel experiences across a unified global ecosystem.

People in this episode

Host: Mike Shields

Guest: Harvey Ma

Topics covered

• retail media
• membership-driven model
• global rebrand
• full-funnel experiences
• marketing strategies

Keywords

• Sam's Club Connect
• retail media
• membership model
• global ecosystem
• marketing tactics

Mentioned in this episode

Organizations: Sam’s Club Connect

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