About this episode

Jon Morgenstern discusses the economic dependence of creators on brands and the impact of YouTube on traditional media.

VaynerX's Jon Morgenstern, breaks down why creators economically depend on brands, how YouTube is dominant enough to shatter traditional media silos, and why marketers must ruthlessly test effectiveness by cutting underperforming programmatic ad spend.

People in this episode

Host: Mike Shields

Guest: Jon Morgenstern

Topics covered

• creators
• brands
• YouTube
• marketing
• programmatic advertising
• media

Keywords

• creators
• brands
• YouTube
• marketing
• programmatic ads
• media silos
• ad spend

Mentioned in this episode

Organizations: VaynerX, YouTube, programmatic

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