About this episode

Vizio's Chief Revenue Officer discusses the company's strategy to transform smart TVs into retail media platforms through integration with Walmart.

Vizio Chief Revenue Officer Mike O’Donnell reveals how their integration into Walmart’s commerce ecosystem is transforming smart TVs from passive viewing screens into scaled, full-funnel retail media platforms where audience engagement metrics serve as the ultimate input for measurable business outcomes.

People in this episode

Host: Mike Shields

Guest: Mike O’Donnell

Topics covered

• smart TV
• retail media
• audience engagement
• business strategy
• commerce ecosystem

Keywords

• Vizio
• smart TV OS
• Walmart
• retail media
• audience engagement
• business outcomes

Mentioned in this episode

Organizations: Walmart, Vizio

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